Metadata

By marketers, for marketers. In 2015, a VC firm invited Gil to speak with many CMOs and share what he had learned from his success in previous marketing roles: how to generate revenue through campaign experimentation. Everyone’s eyes lit up. What exactly did you do? How did you do this stuff? Where do you work? And that’s when Gil told them he had started a company to help B2B marketers do just that. What those CMOs didn’t realize was that company didn’t actually exist yet. So Gil went outside during the next lunch break, changed his LinkedIn profile, and started Metadata. The first chapter in our very early Metadata story was now complete.