Purpose & Overall Relevance to the Organization
To drive an effective and efficient brand activation across all product categories with full alignment between the APAC teams
To develop entire marketing activation plan and ensure effective executions through digital, media, influencer, in-store and events with efficient brand and product messages for targeted consumer
Knowledge, Skills and Abilities
At Adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture. This is how we win while playing fair.