Jobs / Product Marketing Manager
Jobs at Adjust

Product Marketing Manager

Adjust Tokyo
EN: fluent
JP: fluent
Employment Type
Full time

Job Description

Get to know Product / The Department

Our Product Department is a dynamic team of agile, inquisitive, and strategic minds who believe strongly in finding problem driven solutions. We're the vital bridge between business and engineering, serving as the voice both internally and beyond for our Adjust product. We don't just think outside the box; we redefine it. Our mission is to relentlessly pursue features that perfectly align Adjust's vision with our clients' objectives.

Make An Impact/ The Role

Adjust is looking for a Product Marketing Manager to join our global Product Marketing team, with an emphasis on our fast-growing APAC markets!

This role will be based in our Tokyo office; candidates must be fluent in English and Japanese, and proficient in either Mandarin or Korean to be able to support the wider East Asia region. Your primary responsibilities will be working cross-functionally with our global Product, Sales, and Marketing departments to lead company-wide product marketing initiatives and contribute to team projects. You will also offer more specialized product marketing support to our regional APAC Sales & Marketing teams, and help bring regional insights from prospects and clients back to the global team for consideration in all Product Marketing efforts.

In this role you’ll be the glue who binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be a product evangelist and will play an integral role in organizing product launches and go-to-market strategies.

You’ll get to know our competitors like the back of your hand: what they do today and what they plan to do in the future. You’ll also get to know our buyers better than they know themselves, including how they make their buying decisions. You’ll drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You’ll collaborate with our marketing team to develop thought leadership content to drive go-to-market efforts and product adoption. And in addition to the marketing team, you will regularly collaborate with product managers, sales managers, customer success and support, integrations, partnerships, localization, and more to make our products a success.


  • Offer dedicated product marketing support to our regional APAC Sales & Marketing teams to help them win deals and upsell existing customers.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation.
  • Understand and support our sales channels; partner with Program Management to train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned in APAC markets. Use this knowledge to update our competitive intelligence resources.
  • Collaborate with Product Management and Marketing to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyers’ process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and content to support the retention of existing customers and the acquisition of new customers.


Bring Your Knowledge/ Experience & Qualifications

  • Bachelor’s degree
  • 3+ years of product marketing or generalist marketing experience
  • Experience in leveraging multiple marketing channels and content types (e.g., Email Marketing, Demand Generation, Social Media) to drive engagement and adoption
  • Experience in creating one pagers and sales presentations in Google Slides and PowerPoint - and eye for design is a huge plus.
  • Strong in the product marketing “combo”: analytical skills with experience in spreadsheets and data analysis, plus an eye for design with the ability to creatively storytell in one-pagers and presentations
  • Ability to collaborate and build strong cross-functional relationships with a variety of partners (e.g., Product Managers, Marketing, Sales Managers, Partnerships)
  • Never ending curiosity to improve process, knowledge and delivery
  • Excitement to be a part of a global team and the flexibility to work with peers across different time zones (predominantly US, Japan, and Germany)
  • Demonstrated ability to succeed in a fast-paced, collaborative environment
  • A plus: experience working in the mobile marketing/ad tech industry
  • Must be fluent in Japanese and English with excellent written & verbal communication skills, prefer to be proficient in either Mandarin or Korean

Enhance Your Experience / Perks & Benefits

  • Opportunity to make an impact on the ad-tech industry working for a forward-thinking leader in the space
  • International, diverse teams with a strong focus on transparency, feedback and fun
  • Education opportunities for ongoing professional development & continuous learning
  • Company onboarding program where you’ll learn the ins-and-outs of our product with your fellow newbies
  • Flexible workplace policy, allowing you to work either from home or our office space
  • Generous vacation policy with flexible vacation days
  • English Classes to enhance your collaboration with global colleagues and friends
  • WFH program with remote online events (Coffee chats, team events, games, etc.)
  • Wellbeing support with qualified therapists
  • Member of the ITS (a health checkup allowance of up to JPY 10,000 per year for obligatory checkups and additional tests of your choice)
  • Child care support with a nanny allowance to support you and your little ones

Monthly perk stipend to choose the perks that matter most to you
More details about our company culture and perks can be found on our career page.

Interested? Let's Talk!

About the Company

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics suite provides visibility, insights and essential tools that drive better results.

Our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We seek outstanding candidates who demonstrate a commitment to diversity, equity, and inclusion through continuous learning and skill-building. We aim to support each other to ensure equitable and inclusive experiences, furthering our goal to create a culture of belonging that values the contributions of all team members.

We're proud to have received several awards in Summer 2022, including G2's Easiest Setup, Easiest Admin, Leader, and Easiest To Do Business With. Our CPO was also honored with a Top Women in Media Award, and we were named the Best Overall Mobile Marketing Solution of 2022. These accolades are a testament to the excellence and innovation of our award-winning company.

Equal opportunity employer

Adjust is proud to be an equal opportunity employer. We champion a diverse and inclusive culture in all of our offices around the globe. We understand that all candidates are individuals with unique backgrounds and talents. At Adjust, we assess candidates on qualifications, merit and business needs. We do not discriminate based upon race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or other applicable legally protected characteristics. If you see a position that excites you, please apply! We would love to have you join us in our mission to build a global tech company where we're all proud to belong to.

⚠ Adjust works with applicants through our Careers page and email addresses. If you are contacted through other unofficial channels, it may not be legitimate. Confirm the information here and feel free to apply directly below.