Senior Social Marketing Manager, Amazon Music

Job Description

The music streaming business is experiencing high growth globally, and especially in Japan. This role is a unique opportunity to be part of a music revolution, grow the listener community and subscriber count and invent new ways to engage Japanese customers.
Amazon Music is focused on building a personalized, curated, and seamless music experience. We want to help our customers enjoy their favorite artists, discover new ones, enjoy podcasts, experience live streaming performances, find their favorite playlists, watch music videos, and more.

Amazon Music is seeking a passionate and dynamic Senior Social Media Marketing Manager to join our Integrated Brand Marketing team. In this role, you will take the lead in planning, executing, and optimizing compelling social media campaigns across tentpole marketing campaigns for the Amazon Music brand and to build strong engagement with Japanese customers. You will be responsible for managing our official social handles including Facebook, Instagram, Twitter, and TikTok, driving long-term strategy, creating engaging content, and fostering community building and management. Collaboration with internal teams, external stakeholders, and creative partners will be crucial to driving innovative and impactful campaigns. You will lead cross-functional initiatives, and will partner with global teams around the world to make global alignments on social strategies.

Responsibilities

• Lead and execute comprehensive social media marketing strategies and campaigns, spanning brand campaigns, artist contents, music festivals, events, partnerships, merch, livestreams, and cultural moments
• Create captivating and culturally relevant social media content that resonates with diverse and culture-driving audiences, with a special focus on the YA demographic
• Seamlessly integrate social campaigns into larger projects and initiatives, ensuring alignment with overall marketing objectives
• Serve as the voice and personality of the Amazon Music brand on social media, ensuring consistency across channels and campaigns
• Bring a social perspective to integrated marketing campaigns, seasonal tentpoles, and product marketing opportunities
• Communicate and collaborate closely with internal and external stakeholders to influence and inform complex marketing decisions that propel the business forward
• Manage social budget and best allocate to achieve functional goals
• Manage social agencies and partners to deliver the best-in-class content to our local audiences
• Monitor and analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement
• Stay continuously informed about YA and diverse culture trends, infusing the social space with innovative ideas

A day in the life

This role works closely with teams across the organization to lead social strategy for our tentpole campaigns and partnerships. On any given day you are contributing to executive strategies, creating briefs for artists, working on video edits, crafting social copy for the brand and artist pages with our social agency, while heading to set to lead a content capture for contents with local and global artists. This role blends strategy and creative execution to bring fans closer to who and what they love.

About the team

Our team wants to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We focus on building a personalized, curated, and seamless music experience across our music apps, web player and all Alexa-enabled devices, including Amazon Echo products. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their daily lives.

Qualifications

Basic Qualifications

• 5+ years of marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Bachelor's degree or equivalent experience
• 3+ years of experience in digital and social media marketing
• Experience generating and executing large-scale social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics
• Experience collaborating with internal stakeholders and external agencies/partners/talent
• Excellent Japanese and English communication skills (verbal and written)

Preferred Qualifications

• Experience launching and/or directly managing social accounts with global counterpart
• Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
• Creative thinker with a passion for developing and delivering big ideas for our customers
• Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
• Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams
• Proven ability to influence and communicate effectively
• Extreme attention to detail with relentlessly high standards
• Innate willingness to roll up your sleeves

About the Company

What unites Amazon employees across teams and geographies is that we are all striving to delight our customers and make their lives easier.

The scope and scale of our mission drives us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn't easy, but we embrace this challenge every day.

By working together on behalf of our customers, we are building the future one innovative product, service, and idea at a time. Are you ready to embrace the challenge? Come build the future with us.