Job Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Responsibilities
How will you make an impact in this role?
Develop effective brand strategies and impactful multi-media integrated communication ideas, steward activations and produce remarkable business results for the American Express brand. Lead and coach a talented team to deliver an orchestrated consumer journey and provide vision to the broad team on marketing through a communications lens.
Brand Strategy
- Translate the global American Express brand strategy into successful local brand strategy which supports the company to achieve business goals.
- Be a connective tissue between central and local business unit. Gain strategic alignment with central and local LOB key stakeholders on key initiatives.
- Transform the solid brand strategy into focused creative concepts, then to bold expressions.
Brand Stewardship
- Act as a conduit of the brand. Ensure branding consistency and coherency across touch points. Lead branding approval committee (MAC) and compliance.
- Lead and support key LOB initiatives to ensure successful achievement of the business objectives in line with the brand strategy.
- Develop impactful local creative assets and guideline, manage inventory.
- Provide training and consultation to raise branding and marketing capabilities across enterprise.
Communication Excellence
- Develop brief, lead development process and production of ATL, BTL, traditional, digital and social creatives.
- Develop best in the class marketing capabilities through inspiring, coaching, training, and mentoring.
- Provide guidance, consultation and approval for the marketing communications of other LOB
- Manage the company’s marketing messages overall, ATL, BTL, website (contents, SEO/SEM, and UX/UI) to best represent the brand in a cohesive manner
Consumer insights
- Monitor, review and report brand health KPI, and synthesize the learnings into consumer insights and update LOB.
- Coordinate with the central insights, lead designing and fielding of global studies.
- Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures.
Media planning
- Develop effective holistic media plan to support business and brand objectives and manage performance.Lead quarterly integrated marketing planning for HQ's approval, and manage monthly reporting.
Budget Management
- Manage ATL and BTL budget for efficiency and effectiveness.
Agency Management
- Identify and manage creative agencies and operations partners for best expression.
- Lead multi-agencies team (IAT) and orchestrate for the best results
- Monitor and evaluate performance, guide and implement corrective actions.
Qualifications
Required Background
- Experience and expertise in brand communication strategy, creative development and management, and media planning across media: ATL, BTL, traditional, digital including social
- Traditional brand marketing / strategic marketing experience
- People management experience
- Working experience for the global brands, partnering with the headquarters/central functions
- Deep knowledge of range of creative evaluation methodologies
- Keen sense of language and design
- Management of multiple partners/agencies
- Professional network access to topnotch creative talents strongly preferred
Competencies
- Strong analytical, logical thinking
- Facilitation and negotiation skills
- Effective leadership in various situations
- High emotional quality, excellent interpersonal skills
- Effective communication
- Customer-first mindsetAttention to details
- Multi-tasking
- Dealing with ambiguities
- Performance under pressure
- Commitment to quality
- Being current on the emerging creative and media trends
- Excellent oral and written presentation skills
Others
- Fluent in English and Japanese
About the Company
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day.
These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more.
For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.