Senior Analyst - Marketing

Job Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Summary:

This position is responsible for:

1. Grow fee-paid insurance revenue by expanding the number of insurance policy in force by marketing activities: tele-marketing, digital marketing, etc.
2. Manage NAC insurances (“non-additional charge” as card embedded insurance) cooperating with insurance companies as well as internal product team.

Responsibilities

1. Grow fee-paid insurance revenue.

• Develop E2E customer journey to bring AXP customers to apply for existing insurance service which is AXP exclusive.
• Closely work with insurance partners and give direction to accelerate insurance acquisition by tele-marketing.
• Accelerate insurance acquisition by developing digital communication leveraging multiple digital channels.
• Create performance tracking report and analyze result/opportunity based on PDCA process.
• Work closely with central insurance team to report Japan trend as well as getting support globally.
• Be sensitive to external insurance market and propose an innovative idea.
• Understand Insurance regulation and work appropriately and honestly.

 2. Manage NAC insurance.

• Manage existing NAC insurances by reviewing performances and payment.
• Enhance marketing communication to raise customers’ awareness on NAC insurance services and activate the use.

Qualifications

• Strategic thinking and data-oriented mindset
• Strong commitment on delivering results and quick execution in timely manner.
• Positive attitude to seek new opportunities from outside of market as well as understanding of cardmember sentiment of behavior change.
• Interpersonal skill to work in matrix organization and make strong partnership with multiple insurance partners.
• Marketing experience welcomed.
  • Experience of working at Insurance industry is very welcomed. (Not mandatory)
• Native level Japanese and business English essential

About the Company

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day.

These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more.

For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.