Job Description
As the world’s largest tech care solutions company, we enhance people’s lives by helping them protect, connect and enjoy their devices.
Asurion Japan Region offers the tech protection, repair services and customer support they need to keep their lives running uninterrupted. No matter what model customers are using, we will smoothly guide them to solutions, from simple to highly specialized matters, such as replacing their phones or transferring their data the next day.
Asurion Japan Holdings G.K. website: https://www.asurion.jp/
Marketing Manager is a strategic role and is responsible for both corporate marketing and product marketing across the region; it plays a critical role of developing, implementing, and executing strategic marketing plans, in aligning creative direction with the company’s strategic goals. Marketing Manager is expected to work independently on the agile base in the fast-paced environment, influencing various stakeholders across the organization.
Responsibilities
Marketing Manager is expected to contribute to the following two Marketing areas.
Corporate Marketing (Corporate website, press release & communications)
Playing a role like a Product Manager / Creative Director,
- Generate new ideas, gather requirements, and discover opportunities for improvement of the corporate websites. Come up with unique and effective ideas for the content strategy. Define requirements.
- Communicate with various teams incl. Management, Legal, IT Security, Client Services, Marketing, Design, and Development in Japan and US to align with the content, design, and strategies of the renewal work.
- Manage external venders to create unique and effective digital and non-digital content, visuals, and marketing copies.
- Craft product storytelling vision and voice. Create key messages such as vision statement, concepts, and value propositions. Proofread and edit content.
- Conduct consumer research if necessary. Verify new content ideas to assure feasibility of understanding and acceptance by website viewers.
- Regularly measure success and run the improvement cycle on the agile base.
- Create press release and communication collaterals, publish on corporate and 3rd vender websites.
- Set product marketing budgets and track spend, always with an eye for ROI
Playing a role like a Project Manager,
- Visualize plans by clarifying tasks, roles, and milestones. Clearly define goals and timelines for each involved role.
- Coordinate with cross-functional teams and venders to push forward the creation and the development of the content within the agreed timeline.
- Manage progress weekly, clarify and resolve any foreseen risks in schedule and quality so the overall timeline stays on track.
- Define workflow and, if necessary, define process changes and influence related teams.
Product Marketing (Sell-in support for Client Services teams)
- Provide support to Client Services teams to successfully partner with new and existing clients and launch new solutions into the market, helping to create demand and ensuring that Client Services, Marketing, and Customer Success are consistent on product messaging.
- Lead product marketing content development by gathering the latest global product information and localizing them and create effective presentation slides.
- Conduct consumer research, build detailed personas and gain a deep understanding of the markets we serve to help inform sales and marketing activities.
- Build competitor intelligence and comparison matrix. Using this intelligence, influence sales activities, product development, pricing strategies, and marketing tactics.
- Using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases.
- Be the internal evangelist and educate key stakeholders on product differentiators, value propositions, and product messaging.
- Work closely with Client Services teams to create and support the go-to-market strategy.
- Stakeholder Management - work collaboratively with a wide range of stakeholders and regularly present to the management members.
Qualifications
- Minimum 5 years of experience in corporate marketing, product marketing, or both at a global company, preferably in technology industry
- Proven leadership skills in developing and executing a creative vision
- Ability to present marketing ideas to cross-functional teams and senior leadership, then influence
- Ability to understand and articulate technical concepts and translate them into compelling, customer focused communications
- Familiarity with the latest trends, technologies, and methodologies in web design and digital contents
- Verbal and written proficiency in Native-level Japanese and Business-level English a must
- Attention to details a must
- Strong problem-solving skills
- Research, analytical, and reporting skills in both quantitative and qualitative fields to identify trends and challenges and turn insights into delightful experience in a creative environment
- Budget-management skills and proficiency
- Bachelor’s degree in business or equivalent field
PERSONAL CHARACTERISTICS
- A self-directed individual with a strong ability to manage ambiguity
- Adapts readily and easily to changes in priorities and business conditions
- Enjoys working independently in a dynamic and rapid growth environment with cross-functional teams in a matrix organization
- Appreciates an environment that rewards self-starting, energetic, and results-orientated individuals with increasing responsibility and challenges
- Passionate about building new experience and concepts
About the Company
Asurion aims to solve everything related to technology and give our customers peace of mind no matter what.
Regardless of device, network or platform, you can connect and configure the latest equipment in your connected home, repair or replace a failed device, and even provide the latest information on your favorite technology.
Assurion supports the days when customers can connect with technology with peace of mind and utilize it, which will make their lives a little more convenient and wonderful.
CONDITIONS
- Type of contract: Permanent
- Probationary period: 3 months
- Working hours: 9:00-17:30(60mi break) with flextime, Teleworking
- Holidays: Saturdays, Sundays, Public holidays, Year-end and New Year holidays
- Annual paid leave: 20 days maximum (depending on the month of joining, years of service)
- Other vacation: Congratulatory and condolence leave, Special flex leave, Refreshment leave, Child care leave, Family care leave
- Compensation: Will be informed before the 1st interview
- Salary revision: Once a year(revised to reflect the company and individual performance in March)
- Benefits: Social Insurance(Welfare Pension, Health Insurance, Employment Insurance, Industrial accident insurance), Periodic health checkup, Employee Assistance Program (EAP), Congratulatory and condolence allowance
- Retirement allowance: Defined contribution pension
- Education and Training: Various trainings, Education assistance system