Job Description
As the Senior Content Writer for our Japan expansion, you will play a key role in creating engaging and culturally relevant content that resonates with our Japanese audience. You will be responsible for developing a wide range of content across various channels to support our brand objectives and drive customer engagement.
Responsibilities
- Produce high-quality written content for a variety of channels including website copy, blog posts, social media content, email newsletters, press releases, and marketing materials. Ensure all content is aligned with our brand voice and messaging guidelines.
- Adapt content to suit the preferences and cultural nuances of the Japanese audience while maintaining consistency with our global brand identity. Work closely with translators and localization experts to ensure accurate and culturally appropriate content.
- Collaborate with the marketing team to develop content strategies that support our brand objectives and marketing campaigns. Generate ideas for new content initiatives and formats to engage our target audience effectively.
- Optimize content for search engines to improve visibility and drive organic traffic to our digital channels. Conduct keyword research and integrate targeted keywords strategically into content.
- Develop and maintain a content calendar to plan and organize content creation and publication schedules. Ensure timely delivery of content assets in alignment with marketing campaigns and initiatives.
- Monitor and analyze the performance of content across various channels using analytics tools. Identify trends and insights to inform content optimization and future content strategy.
- Collaborate with internal teams including marketing, design, product, and sales to ensure content meets business objectives and aligns with overall brand messaging and goals.
Qualifications
- Bachelor's degree in Communications, Journalism, Marketing, or related field.
- Minimum of 3-5 years of experience in content writing or copywriting roles, with a focus on digital content creation.
- Native-level proficiency in Japanese with excellent writing and editing skills. Fluency in English is preferred.
- Strong understanding of Japanese culture, language, and consumer behavior.
- Proven track record of creating engaging and effective content across multiple channels.
- Excellent communication, collaboration, and time management skills.
About the Company
Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand.
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
Benefits
- You will be working in a fast-growing startup that promotes a flexible and open culture.
- Fast moving, challenging and unique business problems.
- Attractive remuneration and performance incentives.
- Strong learning and development plans for your career growth.
- Great career development opportunities in a growing company.
- International work environment and flat organization.
- Competitive salary.
- Flexible working hours & arrangement, Casual work attire.