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Visual Merchandising Manager

Burberry Tokyo

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EN: business
JP: fluent
Employment Type
Full time

Job Description:

A key role within the Japan Visual Merchandising team, the VM Manager is responsible for managing brand-enhancing store product display, in-store and window product styling, and other creative brand moments, training filed VM team, and store VM ambassadors in the Japan region.

The candidate is required to possess strong interpersonal skills and bring creativity, organization as well as a solution-orientated approach to the department. They must be able to work independently while understanding the full strategic vision of the brand, displaying agility and flexibility to achieve results, and having the ability to think creatively and innovatively in a fast-paced environment.



  • Partner closely with Head Office in London to coordinate, plan and install all product displays in 50 retail locations across Japan.

  • Manage the creation of store VM layouts based on VM directives from Central HO to produce high-quality VM installation.

  • Partner closely with merchandising and retail divisions to develop Japan VM plans based on local assortments and business strategy.


  • Manage and develop the field VM team by providing regular feedback and hands-on assistance with window installations to help refine the processes and upskill the teams.

  • Support and develop store VM ambassadors by providing comprehensive training using the global VM platform and elevating store VM standards.


  • Manage filed VM team schedule for traveling in the most cost-effective way.


  • Conduct the VM brief meeting for store VMA and store managers: the creation of VM guideline packs to communicate to the store team, including layouts, install details, and other helpful tips as well as coordination of calendar for installations within the region.

  • Facilitate post-launch reviews to identify improvements in procedure, successes and failures, and potential cost savings.

  • Provide Director with all necessary information including VM briefs, financial tracking, and photo documents by requested deadlines.

  • Liaise closely with various cross-functional partners (Merchandising, Retail, Marketing, CRM, etc.)


  • Strong VM background demonstrating detailed knowledge of display processes and technical disciplines.

  • Strong communication and presentation skills with a passion for innovation, creativity, and perfection.

  • Ability to manage and deliver large-scale projects installed over a large number of locations at the same time.

  • Attention to detail and strong organizational skills.

  • Excellent computer skills including Adobe CS, Photoshop, PowerPoint, Excel, Word, etc.

  • Experience working in fashion, retail, or art environments.

  • Business-level English language, Fluent Japanese Language.

  • Ability to travel internationally.

About Burberry:

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific, and the Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.