Product Marketing Strategist

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Job Description

CACTUS is looking for a dynamic marketing professional eager to make an impact in the academic and AI-driven publishing space. As the Product Marketing Specialist, you will lead the growth of Editage and Paperpal in the Japan market.

Founded in 2002, Editage is committed to accelerating global research communication. With expert-led manuscript and publication support services, cutting-edge AI products, and comprehensive author education programs, Editage empowers academic authors worldwide.

Paperpal, our AI-powered academic writing tool, is revolutionizing scholarly communication. With over 1.5 million users globally, Paperpal is setting new benchmarks in AI-driven academic writing solutions.

This role offers an exciting opportunity to drive market penetration, engagement, and long-term success for our products in Japan. If you're passionate about product marketing, AI-powered innovation, and academic excellence, we want to hear from you.

Join us and be a part of shaping the future of academic writing and research communication.

Responsibilities

In this role, you will closely collaborate with cross-functional teams to design and execute marketing strategies to achieve the following objectives:

• Develop and implement strategies to attract and acquire new free users.
• Convert free users into paid subscribers by showcasing the value and benefits of premium offerings.
• Encourage long-term usage and retention among paid subscribers through targeted engagement initiatives.

efforts.
• Identify opportunities for cross-selling between Editage and Paperpal to maximize user engagement and revenue.
• Continuously analyze and monitor market trends and the competitive landscape to refine marketing strategies.
• Collect and analyze user feedback to create compelling case studies and better understand customer needs.
• Develop promotional materials to increase awareness and visibility of the product among potential and existing users.
• Conduct product demonstrations to highlight key features and benefits, effectively communicating value to users.
• Plan, execute, and evaluate marketing campaigns aimed at driving user acquisition, engagement, and retention.
• Share service updates and marketing initiatives internally to ensure alignment across teams and optimize collaboration.

Qualifications

• At least 5 years of experience in product marketing.
• Proven track record in go-to-market strategies for B2C technology products.
• Experience with subscription-based products is preferred.
• Prior involvement in a product launch from inception is desirable.
• Understanding of AI, LLMs, and generative AI.

Skills

• Strong communication skills in both Japanese and English, essential for collaboration with teams in Japan and overseas.
• Task management skills with the ability to independently manage tasks and track progress.
• Analytical skills to assess usage data and plan promotions accordingly.
• Experience in webinars, content marketing, exhibitions, and social media promotions is desirable.
• Familiarity with Google Analytics and marketing automation tools.
• Experience in email marketing and social media marketing.

About the Company

Benefits of this Role

Company sponsored Annual Health Check

Medicine replenishment by Nunokame

Bi-Annual Performance Review, Performance Awards, Exposure to headquarters (dependent on role and business needs)

Value cards, spot recognition, quarterly and annual performance awards, Token of appreciation to mark your joining anniversary and birthday celebration

Fun activities at work, Team outings, Off-sites, Festival Celebrations, Annual Party, Family events

Application Process

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, the selection process involves an initial screening by a recruiter and four interview rounds. Additionally, you will be required to complete an assessment as part of the selection process.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.