Job Description
Our Marketing team is responsible for generating brand awareness and demand for our products and services. We design and execute various campaigns to achieve specific marketing goals ‒ all while maintaining a consistent brand image and voice.
Responsibilities
- Ownership of the strategy and roadmap, and work closely with the business stakeholders and management, to increase brand awareness and scale our market presence across segment personas, market and product offerings.
- Build and nurture a team of marketers with appropriate resources and processes that execute against the strategy with your coaching and development, with a focus on orchestrating processes and resources.
- Build a demand generation engine that delivers targeted, data-driven campaigns across multiple channels, offline and online.
- Partner and influence internal and external stakeholders to drive key market activities that grow the business in alignment with the company’s goals.
- Strategize and lead the efforts to constantly optimize creative and social media campaigns to increase the acquisitions and retention of consumers, and to increase lead conversions and lower time to sale.
- Develop omnichannel marketing strategies with specific objectives across different channels (offline and online) and audience segments.
- Overseas country’s marketing budget with input from content and performance leads to enhancing the Return on Advertising Spent (ROAS).
- Establish key metrics for key aspects of marketing efficacy and health, which aside from reporting to management, will be used to guide and nurture the marketing team towards operations excellence.
Qualifications
- Minimum 8 years of hands-on experience in multi-format content creation and management for both digital & traditional media channels (3 years of leadership experience is advantageous).
- Minimum 5 years of consumer marketing experience with specific experience developing impactful consumer marketing campaigns.
- Strong track record and background in digital, content, marketing technology and performance marketing with focus on inbound programs
- Fluent communication in both Japanese and English
About the Company
Founded in 2015, Carro is Southeast Asia's largest online used car marketplace. By offering a trustworthy and transparent experience, Carro transforms the traditional way of buying and selling cars through proprietary pricing algorithms, AI-enabled capabilities, and innovative technological solutions.
Carro holds a strong presence in key markets across Asia Pacific, including Malaysia, Indonesia, and Thailand, and has recently expanded its reach to Japan and Taiwan. Headquartered in Singapore, the unicorn startup is supported by more than 4,500 employees across Asia-Pacific and has raised over US$1B in debt and equity from Temasek, Softbank Vision Fund and several other sovereign funds.
Why work with Carro?
- Join the region’s largest online automotive marketplace with offices in 6 countries.
- Firsthand experience at reshaping the automotive industry using the latest technologies such as AI and machine learning
- Formal and informal learning and development programmes to support your growth and career progression.
- Comprehensive benefits including medical, insurance and wellbeing.
- Flexible working arrangements upon request.
- Learn from some of the most experienced mentors in the technology and automotive space.
- Meet and interact with colleagues from all around Asia.
- Pursue opportunities to work at departments in other countries and regions.
- Diverse and inclusive working environment with modern workspaces.
- Fun and engaging employee events, initiatives, and celebrations.