Job Description
CASETiFY is looking for a dynamic and results-driven Brand Marketing Associate to join our Japan team. Reporting to the Brand Marketing Assistant Manager, you will play a key role in developing and executing brand strategies to drive brand awareness, customer engagement, and business growth. This position requires a creative thinker with a strong analytical mindset who thrives in a fast-paced environment and is passionate about building compelling brand narratives.
Responsibilities
- Assist in the development and execution of integrated marketing campaigns, ensuring brand consistency across all channels (digital, social, PR, retail, and partnerships).
- Conduct market research and consumer insights analysis to identify key opportunities for brand growth and differentiation.
- Collaborate with cross-functional teams, including product, design, and e-commerce, to align marketing efforts with business objectives.
- Manage brand partnerships, sponsorships, and collaborations to enhance brand visibility and engagement.
- Support content creation, storytelling, and brand messaging across various touchpoints, including, PR initiatives, and offline activations.
- Monitor and analyze campaign performance, providing actionable insights to optimize future marketing initiatives.
- Assist in budget planning and management, ensuring efficient allocation of marketing resources.
- Stay updated on industry trends, competitor activities, and emerging marketing strategies to drive innovation.
Qualifications
- 2-4 years of relevant experience in marketing for the Japan market
- Excellent communication and storytelling skills, with fluency in both Japanese and English.
- Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
- Comfortable to work in an international environment
- Passionate about technology, fashion, and lifestyle brands, and being part of a growing team
- Self-starter with strong initiative, ownership, and accountability for business
- Open-minded and able to handle multiple, high-priority projects in a demanding environment
About the Company
CASETiFY is a renowned global lifestyle brand that specializes in providing customizable tech accessories. As industry leaders, we are dedicated to trend forecasting and ensuring the protection of what matters most to our customers. Our community platform is designed to foster creativity and self-expression, making us the go-to brand for personalized tech accessories.
Headquartered in Hong Kong, CASETiFY has a strong international presence with offices in Los Angeles, Seoul, Shanghai, Taipei, and Tokyo, and more. Our team is comprised of individuals from over 30 different nationalities, reflecting our commitment to diversity and culture.
At CASETiFY, we believe in supporting causes that matter to us and our global community. We are proud advocates of diversity and inclusivity and strive to create an equal opportunity environment. As such, we encourage applicants from all backgrounds to apply for positions within our organization.
Our commitment to excellence is evident in every product we offer. From phone cases to Watch bands, we use only the highest quality materials to ensure durability and functionality. Our products are not only stylish but also protective, providing customers with peace of mind and a sense of personalization.
CASETiFY is more than just a brand; it is a lifestyle. Join us in our mission to protect what matters most while expressing your unique style.