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Senior Manager, Digital Marketing

CooperVision Tokyo

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EN: none
JP: none
Employment Type
Full time

Job Description

The role entails:

  • Understanding the business needs and competitive landscape to develop integrated digital strategy to increase brand awareness, community engagement, lead generation, CRM, Loyalty, retention, and etc
  • Leveraging customer insights to drive successful business outcomes
  • Leading and managing the digital excellence across key platforms across web, social, paid media, APP, eCommerce channels
  • Managing, developing, and implementing digital initiatives to drive brand and customer success
  • The person will lead the digital team in Japan


1. Digital Strategy & Planning

  • In-depth assessment of current digital capabilities and development of digital roadmap for both B2B and B2C audiences 
  • Develop the digital platforms to reach, engage, convert, key target audiences
  • Assess, identify and recommend innovative digital initiatives with focus on creating customer value
  • Develop and share frameworks and methodologies for accelerating digital transformation.
  • Serve as thought leader in aligning digital strategy with business goals and objectives.
  • Understanding of omni channel and pure player marketing tactics

2. Performance/Digital Marketing Execution

  • Build integrated brand experiences across Digital touchpoints both B2B and B2C
  • Implement strategies to grow company website visibility including: high quality UX, SEO/ SEM, content optimization for each consumer and professional audiences
  • Set and execute strategies to improve the organic rankings and search traffic including onsite optimization related to: page titles, URLs, redirects, internal link structures, SEO copy, editing, sitemaps review/maintenance

3. Social Media Strategy and Execution

  • Develop and execute Social media strategy in line with business results across own and paid channels
  • Execute social media marketing campaigns for the organization’s owned social media channels such as LinkedIn, YouTube, Facebook Messenger Platforms 
  • Create and manage social media communities (B2B/ B2C)
  • Maintain & update the social media editorial and content calendar
  • Develop of social media assets, such as social media tiles, videos, blogs; copywriting for online and social media content to adhere to social media channel best practices
  • Support business development and sales teams to develop strategic and tactical content

4. Analytics and Insights

  • Analyze performance results against expected metrics and execution activities to identify opportunities and action plans
  • Incorporate key insights from audiences, media, countries and partners to drive informed marketing action plans
  • Work with marketing insights team and Finance to review marketing ROI
  • Lead transformational campaign optimization and standards for media spends. 
  • Manage and report digital initiative performance on ongoing basis

5. Drive the Digital Competency

  • Lead digital "evangelization" initiatives with regional and local teams.
  • Identify the digital knowledge gap within team and design training plans & modules to enhance competency
  • Facilitate and conduct digital strategy and platform trainings for internal stakeholders and market digital leads.
  • Create a culture of learning, encouraging tests and trials that constantly move our marketing performance forward
  • Identify and scale up digital best practice and innovation.

6. Other

  • Create digital agency infrastructure and relationship
  • Ensure the digital content remains fully compliant with laws and regulations in all appropriate territories
  • Be part of producing ideas that inspire, motivate, engage and create commercial action.
  • Bring a positive attitude both internally and externally.


  • 7-10 years' experience in Digital Marketing or Media;
  • Proven success in modern marketing and execution ideally including retail marketing, BTL demand generation, eCommerce, Social and digital tactics
  • Adept at building integrated marketing plans, budget management and campaigns development/execution across multiple marketing disciplines
  • Direct experience interfacing with retail partners and a proven track record delivering growth/performance metrics.
  • Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
  • Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness, and analytics/insights
  • Thorough knowledge of and understanding of social space across variety of social media platforms and focus in delivering compelling customer experience through relevant channels
  • Team player with the confidence and integrity to earn client and internal team confidence quickly.
  • Ability to thrive in a fluid and multicultural environment.
  • Strong communication & presentation skills
  • A ‘Can Do’ and collaborative attitude
  • Tenacious
  • Business savvy, Entrepreneurial & Persuasive

About the Company

CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers.