Job Description
Crocs is hiring a Specialist of Integrated Marketing in Japan to join our innovative, collaborative, high-performing team. This role blends creativity and analysis, focusing on Go-to-Market execution, supporting the Sr. Manager of Integrated Marketing, and driving engaging brand experiences for consumers in Japan.
The ideal candidate challenges the status quo, thinks outside the box, and helps drive faster, smarter innovation. You'll help shape Crocs' digital strategy and elevate the brand to new heights. We’re looking for agile, action-oriented, and optimistic individuals ready to make a transformational impact.
Responsibilities
1. Go-To-Market:
- Support Japan’s marketing strategy, aligning with the GtM calendar and youth culture.
- Execute brand strategies with a digital-first, consumer-focused approach.
- Collaborate with Merchandising, Sales, and e-tail for local activations.
- Manage the marketing budget and contribute to GtM plans.
- Share local needs with the International Marketing team and assist with brand partnerships.
2. Creative Excellence:
- Provide insights for marketing tools with Sr. Manager of Integrated Marketing.
- Collaborate to meet creative needs and ensure brand alignment.
- Translate Crocs Japan’s mission into creative solutions.
- Lead creative development, content analysis, and campaign execution.
- Manage agency relationships for efficient campaign delivery.
3. Brand Partnerships:
- Identify and manage 3+ regional brand partnerships annually.
- Develop activation plans for local relevance.
- Support pitch decks, manage partner relationships, and handle negotiations.
- Work with internal teams to execute activations and evaluate campaign performance.
Qualifications
1. Marketing & Consumers:
- At least 3 years of marketing experience in brand management or communications (preferably in sporting goods, fashion, lifestyle, or FMCG industries; footwear experience is a plus).
- Experience working in a multinational environment and managing local, regional, and global relationships.
- Skilled in using actionable insights and consumer analytics to inform marketing strategies.
- Experience in leading projects from ideation to execution, including agency briefings, proposals, production, and reviews.
- Proven experience in creating and executing digitally-led brand campaigns.
- Preferably experienced in managing Go-to-Market (GTM) priorities and calendar alignment.
2. Business Skills:
- Deep understanding of omni-channel landscape, user experience, and digital platforms.
- Brand budget management experience.
- Strong execution skills with accountability for on-time delivery.
- Ability to track and evaluate KPIs to measure effectiveness.
3. Competencies:
- Motivated problem solver with a growth mindset.
- Strong at driving innovation and executing new ideas.
- Detail-oriented with high standards.
- Fluent in Business English and Japanese (oral and written), with strong presentation skills.
- Agile, hands-on approach and a passion for branding and fashion.
About the Company
A world leader in innovative, casual footwear, Crocs, Inc. is dedicated to the Future of Comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world, and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries!
We know that smart doesn’t need to mean complicated; we achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value. Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.