Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.
We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what’s right.
SO, WHAT’S THE STORY?
We are looking for talent who can support Dr Martens’ growth in Japan market to drive Digital & Social Content Strategy, Planning and Execution of successful Digital & Social media campaigns; and the always-on content. He/she will be responsible for supporting the implementation of CRM initiatives.
This talent would be a key addition to our team to increase brand awareness & engagement across a wide range of social platforms. He/she should embed ambition to work on projects with measurable results in building brand awareness, deepen customer engagement, acquire customers/users, hit growth & KPIs for business.
Ø Work closely with agencies on creative ideas, content creation/ adaption on social media, implementation, and evaluation
Ø Post campaign analysis in timely basis with insight on best performing platform including impression, CTR, CVR and deeper analysis in various areas
Design & Content Creation:
Ø Participate in development of content strategy from planning, asset creation or adaption to campaign evaluation
Ø Manage social content calendar for all channels, secure content quality and brand tonality, develop social paid media campaign as well as influencer marketing campaign, establish framework and best practice models
Ø Ensure all content produced deliver the purpose and achieve pre-set KPIs on follower growth, engagement rate, customer acquisition, communication building and sales conversion
Our now-iconic footwear started when the first air-cushioned sole technology was designed by two German inventors: medical doctor, Dr. Klaus Maertens and engineer Herbert Funck. But while our sole technology may be German, our soul is undeniably British.
British shoe-makers, R Griggs and Co, bought the rights to that air-cushioned sole technology. R Griggs & Co anglicised the name to “Dr. Martens”, designed an outsole and boot for British workers and the 1460 boot was born.
Dr. Martens footwear was designed to look new with its modern air-cushion comfort so R Griggs & Co added the iconic yellow stitch, the grooves, the two tone side sole and the black and yellow heel loop. These new boots were sold to workmen.
But fate intervened. Dr. Martens may have been made for industry but, as it turns out, they were destined for the stage. Subverted early on by subcultures, they paved the way for a new kind of rebellious self-expression. From the punks of 70s London to the grungers of 90s Seattle, Dr. Martens boots have always stood with those who dare to be different. Subcultures may fade out and evolve but our alternative spirit is a constant.
And as for what the future holds?
We have offices in London, Northampton, Paris, Düsseldorf, Portland, across Asia and an ever-expanding global retail portfolio. We have the respect of big-name fashion giants – think Supreme and Yohji Yamamoto – enabling us to engage in exciting partnerships season after season.
We want to mean something to everyone who laces up our boots: from the first-timers to the Docs boots veterans.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.