JP: fluent
Job Description
Build something new with a world-class team.
At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you?
About This Role
Reporting to the Senior Marketing Manager - Japan, the Senior Digital Marketing Manager will be responsible for managing digital marketing activity in Japan, building marketing programs that generate pipeline and build awareness for the region. You will also work closely with the Japanese Regional and Field Marketing team to co-ordinate on activities.
The ideal candidate will have hands-on experience in Campaign Management as well as Social, Search, Display and Retargeting tactics, while seeking new digital platforms to generate demand and increase online loyalty.
Responsibilities
- Development and end-to-end Project Management of new marketing programs and campaigns
- Work on SEO strategy for Japan and optimise website – under the APAC and central team’s guidance
- Manage SEM for Japan market and build strategy with support from APAC lead and local agency
- Update Japan website with new content in line with global campaigns and local initiatives
- Roll out paid social media campaigns to complement centrally driven programs as well as developing localised campaigns
- Arrange and promote webinars
- Build account targeted programs with the support of APAC Digital Team
- Manage relationship and performance of local digital agencies
- Localise and build email/nurture streams in line with global requirements
- Management of local blog and organic social channels
- Campaign/program reporting
- Performance review of programs against Marketing Targets for Japan
Qualifications
- Digital savvy with minimum 8 years’ experience, preferably agency-side or in a similar role within a B2B environment
- IT industry experience essential, SaaS experience an advantage
- Good understanding of social media landscape and experience in running paid campaigns as well as organic
- Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics
- Ability to work with multiple stakeholders in remote environments
- Eloqua & Salesforce proficiency will be a strong advantage
- WordPress experience an advantage
- Familiar with graphic design tools (InDesign, Illustrator, Photoshop etc.) preferred
- Strong Copywriting Skills a bonus
- Languages: Native/Fluent Japanese and Business level English a must
About the Company
Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.
Reasonable Accommodations
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Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.