Job Description
As the Digital Marketing Manager, you lead the growth and development digital marketing vision and strategy to secure COS Online growth and amplify our digital presence. In this role, you create an alignment between commercial and inspirational brand experiences at every digital touch point, driving results to optimise sales, consumer engagement, brand awareness, acquisition and retention.
Responsibilities
- Ensure digital channel optimization and alignment across full funnel: brand awareness to conversion, with a targeted approach to secure customer acquisition and retention goals and set KPIs
- Leverage LINE and Email to deliver new followers and new customers, as well as segmentation & retention strategy
- Optimize all digital channels including SEM/SEO, Display, Affiliate and programmatic media and set action plan based on channel performance and insight
- Work together with E-Commerce Manager and the E-Commerce Team in creating an efficient—and informative--workflow towards setting long--and short--term goals and overall KPIs, with a focus on traffic and target audience
- On board and lead digital marketing agencies to drive local initiatives according to digital marketing strategy by reflecting customer demand
- Drive online customer acquisition and retention activities across all channels in alignment with the brand and seasonal marketing plan to meet set goals
- Responsible for the full life cycle of all digital campaigns, from strategic development, execution and reporting on results with strong data analysis
- Plan and optimize the budget for all digital marketing activities in Japan, including planning future investment and reporting on results (KPI reporting and ROAS analysis)
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Previous working experience in a Digital Marketing Manager capacity leading a team.
- Prefer to fast fashion/ retail/ beauty industry
- Excellent communication, Jpaan and English language skills both verbal & written
- Familiar with LINE and Email strategies.
- Highly analytical and proficient in the use of Microsoft Office/ Google Analytics, GA4, Adobe Analytics
- Work with result-driven
- Ability to balance strategic planning with day-to-day execution
- Excellent problem solving & decision making abilities
- Able to work flexibly, multi-task and determine key priorities
Additional Information
This position is permanently based at our Japan Tokyo office.
About the Company
At H&M, we welcome you to be yourself and feel like you truly belong. Help us reimagine the future of an entire industry by making everyone look, feel, and do good.
We take pride in our history of making fashion accessible to everyone and led by our values we strive to build a more welcoming, inclusive, and sustainable industry. We are privileged to have more than 120,000 colleagues, in over 75 countries across the world. That’s 120 000 individuals with unique experiences, skills, and passions. At H&M, we believe everyone can make an impact, we believe in giving people responsibility and a strong sense of ownership. Our business is your business, and when you grow, we grow. Be yourself & more at H&M.
About COS
Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces, and innovative design. The creative soul of the brand is visualized through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.
In this role, you can take advantage of a hybrid working arrangement. You will have the flexibility to work remotely and from the office. While remote working is an integral part of our offer, approx. 3 days per week office presence will be required to foster strong collaborations and teamwork.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this colleagues also receive
- H&M Group staff discount
- Annual and Medical Leave
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.