Social Media Marketing Specialist

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Job Description

As a Junior Social Media Specialist, you’ll be helping to manage and grow Kasagi Labo’s Japanese-language social media presence, engage with fans, and play a key role in official localized campaigns and communications for new anime launches, platform promotions, cosplay e-championships, fan events and more. You will work with a collaborative, multi-national team of experts who aim to engage millions of anime enthusiasts around the world through one innovative digital hub.

The Role:

You’ll be responsible for creating, localizing, managing, and optimizing social media content, as well as building a strong connection with the Japanese-speaking anime community and being an ambassador for Kasagi Labo’s brands and IPs on digital platforms.

Responsibilities

• Manage Japanese social media accounts, including creating, scheduling, and posting content.
• Collaborate with the marketing and creative teams to design and execute campaigns and content tailored to anime (and various anime sub-culture) audiences.
• Respond in a timely, engaging and professional manner to comments and messages to foster engagement and community growth.
• Monitor, analyze and report regularly on social media performance.
• Stay updated on current and emerging social platforms and pop culture trends relevant to Japanese audiences, including but not limited to Twitter, Instagram, Youtube and TikTok.
• Work closely with the global marketing team to refine content strategy for Japan-language audiences based on research and performance data.

Qualifications

• Fluency in Japanese (native/professional level) and English (conversational proficiency).
• 1-2 years of experience in creating content for social media, marketing, or related fields - passion, creativity OR a personal track record of engaging followers on social platforms matter more than years of experience!
• A deep connection to the anime scene and knowledge of Japanese pop culture.
• Very good familiarity with social media platforms and content trends.
• Strong communication skills and high emotional intelligence.
• Good team-player, with a proactive mindset to learn and problem-solve continually.

Nice-to-Haves:

• Experience with basic design tools (e.g., Canva, Photoshop or equivalent).
• Background in managing anime fandoms, fan art, cosplay or other related communities.
• A creative portfolio or examples of social media projects (personal or professional).

About the Company

Kasagi Labo is a leading anime venture studio that aims to bring authentic Japanese craft to a global audience through licensing, distribution and merchandising.

“Anime Oshi”, Kasagi Labo's flagship anime fan community platform, is an innovative web and mobile hub designed to bring fans closer to their favourite series and creators through interactive experiences and exclusive content, while delivering cutting-edge insights and amplifying fan voices around the world.

Why Us?

• Work directly with and learn from top industry talent.
• Be a crucial part of a small, elite team passionate about connecting global fans to anime creators.
• Gain exposure to multi-national operations and campaigns while shaping our social media voice in Japan.
• Reach millions of anime fans worldwide and be more connected to the anime ecosystem.