Jobs / Marketing Manager
EN: business
JP: fluent
Employment Type
Full time

Job Description

As Koala expands its product offering to include the full home, there is a need to ensure continued domination in our key bedroom category. We are seeking a skilled marketing manager to lead our marketing efforts in both digital and offline. The ideal candidate will be responsible for developing and executing marketing strategies that drive growth and engage customers across all channels. With an eye for creative and passion for content and the brand, you will balance this with a test and learn approach and data-driven insights to deliver commercial results.


  • Manage planning & execution of digital & offline marketing campaigns for all products
  • Utilize category insights and product level data to identify, ideate and execute new marketing opportunities related to bedroom range
  • Develop and execute comprehensive marketing strategies that align with company goals and objectives.
  • Identify and analyze market trends, customer needs, and competitors' activities to inform marketing plans and strategies.
  • Plan and oversee the company's online and offline marketing campaigns, including social media, email, SEO, PPC, display advertising, print advertising, and events.
  • Manage the company's online presence, including website design and development, content creation, and social media management.
  • Plan and execute events and promotions, both online and offline, to increase brand awareness and drive customer engagement.
  • Collaborate with cross-functional teams, including product, sales, and customer service, to ensure consistent messaging and branding across all channels. Work closely with internal departments within Koala and external vendors on projects
  • Develop and manage marketing budgets, track and analyze campaign performance, and provide regular reports on marketing ROI.
  • Stay up-to-date with the latest marketing trends, technologies, and best practices, and incorporate them into marketing strategies as appropriate.
  • Manage a team of marketing professionals, providing coaching, guidance, and mentorship as needed.
  • Lead in-house production team and connect with external vendor for key creative executions and campaigns related to existing and new products
  • Ensuring excellence of creative assets for new and existing bedroom products
  • Identify disruptive & non-traditional marketing opportunities to grow Koala in the Japanese market
  • Live & breathe market, product & competitor landscape to drive differentiation
  • Successfully launch any new product /innovation initiatives in line with product roadmap
  • Responsible for's content, activities and sales


  • A strong hands-on brand marketing background, with minimum 8 years’ experience leading both digital & offline campaigns in the Japanese market
  • Bilingual in Japanese and English - native Japanese mandatory, and English professional working proficiency
  • Experience localising communications strategies for global brands in Japan, including driving campaigns & initiatives
  • Demonstrated success leading a marketing and/or creative team in an international work environment
  • Is someone who is proactive, solutions focused and has an innate desire to challenge the status quo
  • Ability to prioritise, meet deadlines and manage several projects at once
  • Well-articulated and proven ability to work cross-functionally to collaborate
  • Ability to ‘think like a customer’ our customers are at the heart of everything we do and we want to deliver a world class experience at every touchpoint
  • Strong analytical skills
  • University degree, business - marketing major (MBA is preferred)
  • Data-based/ strategic approach to marketing leveraging successfully available marketing/ digital KPIs maximizing ROI and business opportunities
  • Tech savvy and in-touch with the industry and the consumer

Koalities we look for…

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and super adaptable. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... what are you waiting for? Drop us a line, and let's see what you've got! ;)

About the Company

Koala’s is a high growth ecommerce company from Australia, and our mission is: Better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfillment platform, incredible customer service and social good; we are changing the way people buy and enjoy furniture to create happier, healthier habitats.

In just 5+ years in Japan we have achieved significant growth, leading to positive media coverage including King’s Brunch on TBS, Tech Crunch, NewsPicks, DIAMOND online, and Nikkei amongst others. Sleep as a category is very much under-utilized and has high potential in this country, and Koala has positioned itself as a future leader of quality sleep and home furnishing products in both Japan, Australia, and Korea too. We are bringing a modern, data-driven approach to revolutionize an ageing industry.

Treehouse Perks and Privileges…

Koala is only as good as its employees are happy - and we’re one happy international bilingual bunch! We offer our teams hybrid flexible working options and the freedom and autonomy to do their best work in a way that works for them. Whether that’s working your own version of 9-5, working from home in your pajamas from time to time or hanging out at our Treehouse (this is what we call our office digs) in Omotesando, or enjoying the 30 days annual leave you decide whatever helps you find your flow! The Treehouse has plenty of social activities to get involved with and help you get to know your fellow Koalas better as well as free Koala products for all employees - who better to shout from the tree tops how awesome our products are, right?! We also recognise that we can’t grow as a brand unless we support the growth of our teams so this is a strong focus for us. Lastly and importantly our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. All in all, the Koala Kommunity is a great place to hang out in and belong to!

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.