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SEO & Affiliate Marketing Specialist

koala Tokyo | Hybrid
EN: business
JP: fluent
Employment Type
Full time

Job Description

We are looking for an SEO & Affiliate Marketing Specialist to support our Growth team in Japan. The chosen candidate will primarily focus on optimizing our search engine rankings and managing our affiliate marketing program to drive traffic and increase revenue. This role requires a deep understanding of both SEO and affiliate marketing strategies, and the ability to analyze data and optimize performance.


  • Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.
  • Own the Koala blog ( working with agencies & freelancers optimize content strategy
  • Ensure blog content represents Koala’s brand effectively whilst ensuring optimization for SEO rankings
  • Manage affiliate marketing strategy:, including recruiting, onboarding, and nurturing affiliate partners.
  • Conduct keyword research, on-page and off-page SEO, and technical SEO audits to optimize website performance.
  • Create and manage affiliate campaigns, ensuring alignment with overall marketing objectives.
  • Track, analyze, and report on SEO and affiliate program performance, providing actionable insights and recommendations.
  • Stay updated with industry trends, algorithm changes, and best practices in SEO and affiliate marketing.


  • Native level Japanese. Proficiency in Business English. 
  • 3-5 years+ Digital Marketing background, with experience in SEO and affiliate marketing.
  • Experience with SEO tools such as Google Analytics, SEMrush, and Ahrefs.
  • Experience in managing affiliate marketing programs and partnerships.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Basic copywriting skills.
  • Strong digital and customer-first acumen.

About the Company

Koala is a high growth ecommerce startup originating in Sydney, Australia. We provide furniture for the digital age, and have become well known in Australia and Japan because of our approach to marketing & retail which is more akin to a tech-company. In just over 6+ years in Japan we have achieved significant growth and we're only just getting started! 

Koala’s mission is: Better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good; we are changing the way in Japan people buy and enjoy furniture to create happier, healthier habitats.


Treehouse Perks and Privileges…

Koala is only as good as its employees are happy - and we’re one happy international bilingual bunch! We offer our teams flexible hybrid working options and the freedom and autonomy to do their best work in a way that works for them from anywhere in the globe! Whether that’s working your own version of 9-6, working from home in your pajamas from time to time or hanging out at our Treehouse (this is what we call our office digs) in Omotesando, or enjoying the 20+ days annual leave (+generous time off for volunteer, parental, Koala life leave and more) you decide whatever helps you find your flow! The Treehouse has plenty of social activities to get involved with, including Thursday lunches, and help you get to know your fellow Koalas better as well as free Koala products for all employees - who better to shout from the tree tops how awesome our products are, right?! We also recognise that we can’t grow as a brand unless we support the growth of our teams so this is a strong focus for us via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days. Lastly and importantly our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding 1% and so much more. All in all, the Koala Kommunity is a great place to hang out in and belong to!

Koalities we look for…

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change uber quickly. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.