Jobs / Social Media Creative Specialist
Jobs at koala

Social Media Creative Specialist

koala Tokyo | Hybrid
EN: business
JP: business
Employment Type
Full time

Job Description

We are looking for a Social Media Ad Creative Specialist to support our Growth team in Japan. The chosen candidate will primarily focus on producing highly engaging Instagram Reels Ads in Japanese: but will also be in charge of ad creative content for Meta, YouTube & Tik Tok. Must be someone who lives and breathes social media. They will be in charge of ad content from ideation to production, and will work with creators to develop effective content for our brand on a weekly basis. Must be able to create content (including copywriting) in Japanese.


  • Discover and create engaging hooks for each piece of content, ensuring all content is optimized to capture the maximum views and keep users engaged throughout
  • Assist the Growth Lead to produce content based on the testing framework for incremental content improvements, seeking insights from user interaction across platforms
  • Manage and lead outreach to content creators: facilitating constant stream of content each month via gifting products
  • Provide insights for content briefs going forward based on hook and engagement requirements
  • Analysis of Paid Social Creative performance using tools such as ‘Motion’ and ‘Facebook Ads Manager’, then using insights to optimize existing & future contents
  • Understand & share trends in Japanese social media content such as Instagram, Tik Tok etc
  • Lead and contribute to content brainstorms & strategic development for Paid Social


  • Business level Japanese and above (ideally native, but not pre requisite). Proficiency in Business English. 
  • Ability to work in a fast paced DTC ecommerce marketing team
  • Video editing skills in SNS centric platforms such as CapCut
  • 2 years+ Digital Marketing background
  • Basic copywriting skills in Japanese
  • Basic data analysis skills

About the Company

Koala is a high growth ecommerce startup originating in Sydney, Australia. We provide furniture for the digital age, and have become well known in Australia and Japan because of our approach to marketing & retail which is more akin to a tech-company. In just over 6+ years in Japan we have achieved significant growth and we're only just getting started! 

Koala’s mission is: Better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good; we are changing the way in Japan people buy and enjoy furniture to create happier, healthier habitats.


Treehouse Perks and Privileges…

Koala is only as good as its employees are happy - and we’re one happy international bilingual bunch! We offer our teams flexible hybrid working options and the freedom and autonomy to do their best work in a way that works for them from anywhere in the globe! Whether that’s working your own version of 9-6, working from home in your pajamas from time to time or hanging out at our Treehouse (this is what we call our office digs) in Omotesando, or enjoying the 20+ days annual leave (+generous time off for volunteer, parental, Koala life leave and more) you decide whatever helps you find your flow! The Treehouse has plenty of social activities to get involved with, including Thursday lunches, and help you get to know your fellow Koalas better as well as free Koala products for all employees - who better to shout from the tree tops how awesome our products are, right?! We also recognise that we can’t grow as a brand unless we support the growth of our teams so this is a strong focus for us via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days. Lastly and importantly our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding 1% and so much more. All in all, the Koala Kommunity is a great place to hang out in and belong to!

Koalities we look for…

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change uber quickly. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.