Content Marketer

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Responsibilities:

• As a part of the B2B marketing team, the role will be a creative specialist who drives the day-to-day planning and execution of content design and creation for B2B marketing; constantly searching for content trends while remaining data-driven in approach.


• Plan the blueprint of the content needed for the B2B marketing Campaigns in conjunction with the Product Marketers and the Campaign Manager and create the content editorial calendar.


• Leverage content practices, storytelling frameworks, etc. to develop hard-hitting compelling content that when incorporated into the campaign delivers leads and opportunities for B2B marketing.


• Drive the input briefs, concept briefs, and green lighting, and write the asset briefs aligned to the creative vision while ensuring that the content and assets adhere to the brand and our voice.


• Write scripts, articles, blogs, social tiles, etc., and collaborate with agencies, digital services team, and production and publishing partners to create a compelling anchor and snackable assets for the B2B marketing campaigns.


• Drive concept and content testing; collaborate with the testing focals to A/B Test Web-Content and assets so as to optimize/personalize the web-experience journey.

Qualifications:

• Strong communication skills (always working with operational teams, agencies, and Global)


• B2B marketing experience or IT industry experience


• Ability to create plans with the customer at the center


• Strategic thinking and planning skills


• Data-driven analytical skills


• Experience in handling a wide variety of channels


• Strong management skills


• Creative thinking and problem-solving skills


• Japanese (native level), English (business level or above)

About Kyndryl:

Our world has never been more alive with opportunities and, at Kyndryl, we’re ready to seize them. We design, build, manage and modernize the mission-critical technology systems that the world depends on every day. Kyndryl is at the heart of progress — dedicated to helping companies and people grow strong. Our people are actively discovering co-creating and strengthening. We push ourselves and each other to seek better and to go further, and we carry this energy to our customers. At Kyndryl, we want you to keep growing, and we’ll provide plenty of opportunities to make that happen. Please be aware that we have the Kyndryl candidate zone hosted by IBM for a certain period. If you have applied for an IBM role previously, you will be able to log into the candidate zone using your previous IBM login details. When in the candidate zone, you will be able to see your previous applications for both IBM and Kyndryl. For further information on privacy, please visit www.kyndryl.com/privacy.