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Brand & Community Manager

lululemon Tokyo
EN: business
JP: business
Employment Type
Full time

Job Description

The Brand & Community team is responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference and demand for our brand and products over time.

Reporting to Head of Brand Japan, this person as Brand Manager Japan will bring global brand plan to life in a way that is both distinctly lululemon, and uniquely local. You lead campaigns, local projects, experiences and build a plan that comprises broad and deep tactics to accelerate growth, brand awareness and long-term brand love. You are best in the world at building relationships, online to offline tactics and enthusiastic delivery of KPI’s. Through engaging and innovative online and offline storytelling, the Brand Manager will be accountable for inspiring, educating and challenging guests to deliver against traffic, revenue and brand awareness goals. 


  • Be a hell yes for Japan market and delivering on the purpose of lululemon in this part of the world.
  • Accountable for developing and delivering into the brand and business objectives through key brand initiatives and projects 
  • Act as a partner to the regional teams in developing and localizing integrated Marketing strategy for all the channels from Social Media, PR, RBE, to Community for Tier 1-3 campaigns.
  • Work with cross functional partners to ensure we show up consistent across channels and guest touchpoints (Street, Shop in Shop, ecom, marketplace, brand comm channels etc)
  • Oversee Community strategy, development, and execution of the events, relationship, and social program. In addition to nation-wide execution, lead and manage Community Foundation Leads (CFL) and Community Leads from each city and store to deliver on their respective strategies ensuring all plans are ladder up to country strategy
  • Partner with the cross functional teams including product, retail, and ecom on a consistent basis to align on objectives, content and messaging
  • Track and measure impact of local tactics and reactions as well as budget, collating results into regular reporting and actionable insights
  • Drive a deep understanding of consumer segments (insights) and messaging hierarchy for project initiatives 


  • You are passionate about sports, health and well-being. You’re someone who wants to grow as a person and thrive in a culture of leadership development and goal setting 
  • Minimum 7 - 10 years brand or integrated marketing background (Preferably in Retail/Apparel/Sports)
  • Have led big brand initiatives in a high growth brand such as experiential, key relationships management or influencer programs, strategic partnerships 
  • Event production experience both from strategy and production sides
  • Effective written, presentation and communication skills (English and Japanese)
  • Have strengths in strategic planning, analytic skills or consumer insights research 
  • Strong collaborative skills and proven ability to work well with others across the business in a matrix environment
  • Sports marketing or Mens brand experience is a plus
  • Consumer Brand Management experience at a cutting edge, high growth, influential global brand is a plus

Must haves:

  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
  • Communicates with honesty and kindness, and creates the space for others to do the same. 
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Fosters connection by putting people first and building trusting relationships. 
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously

About the Company

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Beyond the Paycheck (Benefits & Perks)  

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.