Job Description
About this team
The Brand & Community team is responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference and demand for our brand and products over time.
Reporting to the Brand Manager, this person will bring global brand plan to life in a way that is both distinctly lululemon, and uniquely local. You lead campaigns, local projects, experiences and build a plan that comprises broad and deep tactics to accelerate growth, brand awareness and long-term brand love. You are best in the world at building relationships, online to offline tactics and enthusiastic delivery of KPI’s. Through engaging and innovative online and offline storytelling this role will be accountable for inspiring, educating and challenging guests to deliver against traffic, revenue and brand awareness goals.
Responsibilities
A day in the life:
- Accountable for developing and delivering into the brand and business objectives through key brand initiatives and projects
- Act as a partner to the regional teams in developing and localizing marketing and communications plans
- Partner with the cross functional teams including retail and ecom team on a consistent basis to align on objectives, content and messaging
- Drive a deep understanding of consumer segments (insights) and messaging hierarchy for project initiatives
- Work with cross functional partners to ensure we show up consistent across channels and guest touchpoints (Street, Shop in Shop, ecom, marketplace, brand comm channels etc)
- Deliver and track budget and key KPIs, and collate results into regular reporting and actionable insights
- Support Brand Manager to build local plan and strategy
Qualifications
- You are passionate about sports, health and well-being. You’re someone who wants to grow as a person and thrive in a culture of leadership development and goal setting
- 3+ years brand or integrated marketing background
- Effective written, presentation and communication skills (English and Japanese)
- Have strengths in strategic planning, analytic skills or consumer insights research
- Strong collaborative skills and proven ability to work well with others across the business in a matrix environment
- Sports marketing or PR experience is a Plus
- Consumer Brand Management experience at a cutting edge, high growth, influential global brand is a plus
Must haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
About the Company
lululemon athletica inc. (NASDAQ:LULU) is a healthy lifestyle-inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love.
Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.
Beyond the Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.