Jobs / Digital Marketing Specialist (Growth Specialist)

Digital Marketing Specialist (Growth Specialist)

Tokyo | Partial Remote - marketingmarketingspecialist
English: business
Japanese: fluent
7,000,000 - 12,000,000 JPY
Employment Type
Full time

Job Description:

In this web marketer position, you will be involved in the entire process of planning, implementing, and improving marketing measures related to products.

Would you like to challenge Yay!'s growth hack with the marketing director and CEO? We are a rapidly growing multinational IT venture that focuses on the next generation SNS application "Yay!"

We are looking for a web marketing specialist (growth hacker) who will lead Yay!

We are a fast-growing multinational IT startup focusing on the next generation social networking platform "Yay!". The digital marketing specialist(Growth Specialist) will be responsible for accelerating user acquisition through various approaches such as improving the UX and optimizing the ASO.


  • Analysis for user growth, strategy construction and execution based on the results

  • Campaign planning for users - Verification of effectiveness

  • Improvement of convenience and continuous use rate through improvement of UX of user flow line

  • Consideration and execution of personalization and recommendation measures according to customer behavior and preferences

  • Strategic planning and implementation for ASO optimization

  • Maximize ad monetization using ad networks and maximize other monetization

  • Planning and implementation of campaigns for users and analytics on effectiveness

  • User analytics, Strategy construction and execution based on the user trends

  • Improve convenience and continuous utilization rate through UX improvement

  • Consideration and executing of personalization and recommendation based on customer behavior and preferences

  • Develop and implement strategies for App Store Optimization

  • Maximize advertising monetization using ad networks and other methods


  • Over 5 years experience in building marketing strategy

  • Experience in APP or web advertising operations

  • App monetization experience using ad networks

  • Analysis experience using SQL, etc.

  • Product improvement experience with communication with engineers

  • Business-level Japanese proficiency

  • business level English

  • 5+ years of experience in building marketing strategies

  • Experience in APP or Web advertising management

  • Experience monetizing applications using ad networks

  • Experience in analysis using SQL, etc.

  • Experience in product improvement with communication with engineers

  • N1+ Japanese needed & Business level English


  • Practical experience in CRM at a business company with toC services

  • Experience in CRM in a business company with a toC product services

About nanamue:

At nanameue, Inc., our focus is to connect people through social media. nanameue, Inc started in May of 2013 with roots in Japan and Thailand. With growing teams, nanameue, Inc. has built one of Japan’s top chat applications with over 5 Million users. We are venturing into Web3xSNS with a mission to “Build relationships with Science”.

Having a global mindset, nanameue, Inc is built with people from a variety of different cultures from Japan, Thailand, Malaysia, Brazil, and Australia to name a few. To maintain the global culture, our company language is English and we continue to welcome new members from all over the world.

Our goal is to build a virtual space where everyone can have their presence as themselves and welcome everyone as they are.