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Manager, Site Experience

NIKE, Inc. Tokyo

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EN: business
JP: business
Employment Type
Full time

Job Description

Nike Japan is hiring for a Manager, Site Experience who brings digital and commercial experience toward building Nike’s Site Experience (Site Merchandising) team in Japan. This leader will be a key change agent in Nike’s digital business acceleration plans and will bring a variety of expertise and perspectives to an already experienced team, leveraging current best practices while identifying areas to challenge the status quo.

At Nike, we take a team approach to everything we do and being a team player is considered the first step towards driving mutual success. Our most effective commercial leaders can understand our strategy and translate it into plans encompassing both medium-term projects, short-term routines and task lists to be executed in partnership with cross-functional teams. Taking a proactive ownership approach, providing thought leadership and positive, adaptable mindset are key success factors.



Sitting within the Nike Direct Digital Commerce (NDDC) organization, the Site Experience Manager is responsible for optimizing the consumer’s digital journey end to end ensuring the best representation of our product assortment, and brand and commercial campaigns across and Nike App.

In any given season, you will monitor and manage in-season product and life cycle from a commercial lens. You will receive the plan for the season and adjust based on your judgement and the reality of the business and operations. You will run a 365 offense in line with the seasonal plans, reading and reacting to both our own internal needs as well as marketplace or platform KPI trends guided by our long-term strategy and priorities.

On a weekly and daily basis, you will establish an efficient process and checkpoints to manage and continuously optimize the Product wall maintenance, refresh, and Product Detail Page optimization across & Nike App. You will also partner with our analytics and platform teams in assessing the traffic sources and consumer navigation to seek enhancement opportunities leveraging business analytics & insights. You will be supported in execution by your team as well as internal and external partners.

You will analyze standard weekly reporting and dashboards, guide your team in performing deep dives, and will share insights and priorities with cross-functional partners to drive actions that improve the consumer experience and impact KPIs. For this purpose, you will regularly review detailed action plans for what is working, understand relevant functional insights (e.g., inventory dynamics) and drive agile execution for aligned priorities.

You will spend substantial time in all the above but in the context of a team leadership role: you will work to ensure clarity on goals and that teams are consistently delivering against them, motivating them to operate with speed and agility. You will set the tone for growth mindset in your team, embodying our mantra ‘there is no finish line’ seeking new ideas proactively, driving a test & learn agenda, and will constantly work to upskill the team to create a competitive edge through our site experience.


As a key leader, you’ll guide teams in executing the seasonal calendar of activities, across all touchpoints and traffic sources. You will focus on in-season execution collaborating with our Analytics team to drive insights and deploy tactics that maximize our assortments and meet financial and other commercial plans. You will work with the platform team to incorporate strategies and capabilities into our tactics, in order to better serve consumers and drive “End-to-End” KPIs. You will collaborate with our Demand and Supply Management, Digital Operations and Digital Marketing teams in order to gather all perspectives and coordinate execution of those tactics. Establishing efficient processes to manage this complex multi-functional environment will be of the most importance.

To reach this goal effectively, you will be a key leader in the broader Japan Digital Commerce organization. You will manage a team focused on site experience as well as internal functional partners supporting the business and an external vendor who will operate as an extension of and complementary to your team.


  • Bachelor’s degree. Concentration in business, marketing, or related fields (e.g. digital business, digital marketing) is a plus
  • Eight years of professional experience – inclusive of at least five years of digital commerce site experience (site merchandising) responsibilities. Product knowledge in the same or an adjacent category is a plus
  • Experience managing a team and multi-functional collaboration
  • Digital consumer facing sales expertise, inclusive of engagement & commercial concepts, strategies, and tactics as well as exposure to customer experience capability deployment. End-to-End Consumer Journey optimization inclusive of content and commerce levers, with a Consumer Centric Design Mindset is also required
  • Ability to read and react to relevant KPIs on a weekly and daily basis, and to identify the need for deeper data insights & analytics. Solid understanding of the dynamics across those KPIs, for example the relationship between traffic and conversion
  • Experience managing inventories and developing tactics to accelerate unit velocity
  • Business level proficiency in Japanese and English required.

About the Company

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.