Experienced Strategist/Designer

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Job Description:

The purpose of this role is to develop strategy and experience design plans for client digital marketing and service-based engagements. The role requires the ability to understand client business objectives and translate these into appropriate customer experience solutions. This will be enabled by a high degree of collaboration within the GOJ team to develop partnerships with client service, strategy, and other digital resources.

Responsibilities:

Key Accountabilities/Outcomes

• Customer Experience strategy; analyzing current state vs. business opportunity, creating gap analyses, developing recommendations and roadmap/backlog, and guiding solution architecture.


• Journey analysis and mapping; working to develop journey-thinking as a core skill for GOJ – applied to BX and CX projects alike – and designed to ensure we leverage data to best understand consumer experiences and content/service interaction to ensure journeys are optimized.


• Innovation: engaging with clients within the context of their business challenges to identify opportunities to enhance their digital experiences through innovation. Focusing on technology, applications, or enterprise solutions and applying design thinking to drive client business growth.

Core Duties

• Core Experience Strategy: has the ability to analyze the market, understand users’ pain points, and do competitor analysis. Independently work out the digital experience strategy according to the customer's demand, refine, and analyze the needs of users, clients, and products, can integrate the needs within the total ecosystem, make judgments on industry trends, and plan and drive the industry-leading strategy.


• User Scenario/Journey Design: Create more user scenarios based on the experience strategy and maximize the task and output of the digital experience strategy.


• User research: Familiar with the methodology, can guide team members to develop research proposals and questionnaires, participate in the research process, and independently complete research report which includes but is not limited to customer needs research and findings, user needs research and study, usability testing and user experience assessment, etc.


• Data-Driven User Experience Optimization: understand monitoring data, make suggestions based on data analysis and deliver the reports.

Qualifications:

• Excellent interpersonal skills
  -Ability to build trusting client relationships
  -Strong collaboration across GOJ internal teams – creative, client service, PMO, Strategy


• Good presentation skills


• Advanced knowledge of working software (Word, Excel, PowerPoint, etc.)


• Required years of experience: 8-12years (experience at an advertising agency or relevant industries.)

About Ogilvy:

Geometry Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability of an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce, and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond.
Geometry Ogilvy Japan is a WPP company (NASDAQ: WWPGY).