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Head of Social, PR & Influence

Ogilvy Tokyo
EN: business
JP: business
Employment Type
Full time

Job Description

Our Head of PR, Social and Influence proposition covers the full spectrum of earned media engagement, Social Media and Influencer work. This is a head of Department role.

Working closely with wider Account, Creative and Media teams this role integrates into the wider agency operations with a specific focus on growing client needs in new media management.

Leading a team of specialists and a dedicated team at the Agency the scope of this role encompasses Business, Team and Client Leadership with a dedicated focus on effectively managing Social and Influencer activities from celebrities all the way to micro influencers and you will be directly responsible for the leadership, project management and execution of PR, Social and Influencer marketing campaigns across this spectrum.

With a blend of left and right brain thinking, you will be results orientated and help strategically develop and lead ‘best in class’ ongoing Social First engagements clients across Japan that integrates into the overall strategy (owned, earned & paid channels).

You will partner with Strategists, Media Directors, Creative and Operations teams in this role.

This role is for you if you are able to manage complicated in-market and multi-market clients and stakeholders, enjoy pitching and winning new business.

Have experience with managing PR and Social campaigns for complex brands across various categoris in the past you will have an in-depth knowledge of paid media, e-commerce and various key tools, such as Sprinklr, Meltwater, Brandwatch, Klear, CreatorIQ, Traackr and Profiler - to name a few, as well as other in-market specific tools.

We’re looking for someone who is passionate about Social, PR and Influencer marketing and understands all the fundamentals in paid, owned and earned media dynamics.


Key Accountabilities

  • You may be required to travel from time to time for client assignments and new business briefs.
  • The most important part of this role involves effectively leading client partners to new realms of modern consumer engagement. While partnering with more traditional partners across different disciplines this role requires a dedicated style of leadership that is willing to lead clients through uncertainty as they approach different marketing challenges, but to do it with confidence and assurance that impactful outcomes can be achieved despite sometimes being a new approach to market.
  • You’ll also be responsible for innovation, thought leadership and constantly driving the team to deliver solutions and products that our clients need.
  • You also need to identify potential opportunities, risks and solutions for the team on an on-going basis.

Key Responsibilities

  • Lead a dedicated team of professionals including Account, Strategy, Craft and Operations members on a portfolio of clients operating in an earned media / social first environment.
  • Lead on market new business pitches and work with Influence lead in the region to support on multi-market Influence pitches.
  • Provide senior counsel to clients, advising on industry developments as they occur and showing relevance for clients on the ground.
  • Oversee the day-to-day running of Social & influencer campaigns in Japan with supporting managers and executives, from identification, creative, implementation and reporting.
  • Design and define the role of PR, Social and Influencer strategy within client partner’s wider marketing plans: recommend objectives, targets, action plan, calendar and budget.
  • Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients.
  • Stay up-to-date with cultural/social trends and customers’ views and attitudes.
  • Supports the regional Influence lead and team in the development of thought leadership initiatives, new Influence offerings and promote our innovations across the business, including writing thought leadership and speaking at industry events.


  • Passion for PR, Social and Influencer marketing with a minimum of 10 years’ experience in the PR, Social and / or Influence Marketing & Communications field.
  • Degree qualified.
  • Possesses a high level of new business development proficiency with a proven track record of converting clients and achieving growth.
  • The ability to guide clients and teams effectively through ambibuity and change, while remaining objectively focused on the tasks at hand.
  • Good analytical skills and the ability to think strategically and creatively.
  • Self-motivated, action-oriented and ambitious with a positive "can-do" attitude.
  • A keen interest in all things social/PR/digital and an avid follower of relevant news & trends
  • Japanese and English business level and above

About the Company

VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond.VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY).

VML & Ogilvy Japan GK embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.