Brand Marketing Manager

Job Description

We're in the business of people. We are keeping them healthy, helping them meet their health goals, and removing the stigma of getting medical help when needed. So if you're passionate about improving the lives of others, and hold the expertise in brand building, then you're in luck: we're hiring.

You will be responsible for driving the planning and execution of Noah & Zoey's marketing campaigns in Japan. That includes but is not limited to building awareness of our brand and the solutions we offer, and deepening existing customer relationships to drive stronger brand loyalty and retention. You will work with business partners and internal stakeholders, including our in-house creative and growth team to build strategic and effective campaigns.

Responsibilities

• Strategize and lead brand & promotion campaign strategy in Japan understand the audience, and competitive landscape, design a full marketing mix plan to create brand awareness, drive brand differentiation, and product preference to support business goals


• Own campaign objective, planning, execution and be accountable for campaign results


• Manage creative, SEO, content and media partners - from resource planning, to timeline and budget management


• Possess excellent business judgment, strategic aptitude with strong analytical skills to derive actionable insights from data and market intelligence and provide them to internal stakeholders


• Build and maintain relationships with key external stakeholders such as KOLs, medical professionals and brand partners


• Operate autonomously, have excellent communications skills and the ability to articulate ideas and influence stakeholders


• Be an advocate for the Ordinary Folk brands and ensure that all marketing activities are aligned and build the brands internally and externally

Qualifications 

Your Experience

• 5 or more years of experience in marketing or advertising agency, ideally with consumer healthcare brand experience


• Proven track record in running successful insight led Omni channel marketing campaigns

Your Skill

• Good communication in both English and Japanese


• Effective communicator, and presenter, with thought leadership qualities


• Savvy with marketing full-funnel campaigns


• Excellent cross-functional skills including customer lifecycle management, social media and content marketing


• Strong project management and problem-solving skills to successfully manage multiple priorities


• Entrepreneurial mind-set and an ability to adapt and learn, take risks and challenge the status quo

About the Company 

Since the 1930s, the way we commute, socialise and make payments have changed, and yet our fundamental approach to the healthcare system hasn’t.

At Ordinary Folk, we ’re reimagining the building blocks of healthcare, through Noah, Zoey, and Cyrus. Noah allows men to receive remote diagnosis and treatment across varying care areas. Through Zoey, women’s sexual wellness and fertility journeys are supported with thoughtful products and services. Cyrus, our modern logistics fleet makes ultra fast deliveries for medication with the help of AI.

Why join Ordinary Folk

Our mission is to revolutionise the way people access medical treatment.

We’ve built brands tailored to the differing needs of people across diverse Asian cities, and delivered healthcare solutions the modern way — online and to your doorstep.

Working with medical professionals in each country, who are armed with decades of expertise in their specialised fields, allows us to tailor treatment plans that work for the broad range of individual needs for their local populations.

Looking for the highlights?

• We’re one of the fastest-growing healthcare companies in Asia.


• You’ll be working alongside team members who’ve joined us from companies like BBH, Grab, Unilever, Ogilvy and IDEO.


• Join a team of 40 on the ground floor of an exciting start-up ready to blast off.


• Employee equity scheme giving you a share in the company and the work we do.


• Free GP consults, subsidised treatments & therapy, and free Noah & Zoey wellness products.


• A development allowance so you can upskill yourself and your career.

What is working at Ordinary Folk like?

We’re not your stereotypical healthcare company. We’re a bunch of creatives, entrepreneurs and tech-driven individuals from a wide range of cultural backgrounds – all with a focus on delivering better health to people.

Our team is based around Asia and as long as you’re between GMT+7 and GMT+11, you can work wherever you want. We also hate overbearing managers – at Ordinary Folk, the best ideas, not the manager’s ideas, win.

Life moves pretty fast around here because speed and execution matter more than anything else. But we believe that the A+ players at Ordinary Folk need and deserve the freedom to contribute their best to the company so they can help keep our trajectory on the up.