JP: business
Job Description
We are currently looking for a Marketing Manager to help us grow our Japanese presence. Our ideal candidate combines deep technical knowledge of social and digital advertising platforms with analytical drive to achieve CPL and ROI goals. Would you like to expand your marketing scale and support global business development with us?
Responsibilities
- Design and execute brand and lead generation campaigns in performance marketing channels (paid social, online video, affiliate)
- Work with your team to implement an account-based marketing program to deliver cost-effective leads to your target account list.
- Plan and implement an A/B test roadmap to continuously improve cost effectiveness, increase cost per lead (CPL) and customer acquisition cost (CAC).
- Work closely with product marketing and content teams to build high performing content funnels across all channels.
- Collaborate with data science teams to provide clear and effective reporting on acquisition and conversion metrics
- Stay on top of industry trends and developments in Paid Social, Digital Marketing and B2B Marketing
- Design and facilitate various events to increase Perpetua's presence in the Japanese market
- Develop and execute press releases
Qualifications
- 3+ years of marketing related work experience, working at a B2B SaaS company is an asset
- More than 1 year of Paid media planning and work experience (Google, Yahoo!, Facebook, Twitter, etc.)
- Practical experience with Microsoft Power Point and Excel Experience in events, PR, etc.
- Experienced in lead generation and marketing at B2B companies
- Those who have logical thinking and can analyze and apply data excellent communication skills
- Excellent project management ability and organizational skills
- Those who can value positive attitude and teamwork
- You have spoken and written proficiency in Japanese
About the Company
Perpetua offers the world’s smartest optimization and reporting technology for ecommerce businesses. Through this platform, brands and sellers can set goals based on strategy and execute tactically with best-in-class optimization capabilities. In addition, Perpetua’s intelligent reporting tools display the metrics needed to easily quantify and validate the investment of advertising dollars in the business; integrations with Amazon, Instacart, Walmart, and others enable brands to achieve full funnel engagement and performance maximization.
Working at Perpetua Japan 🇯🇵
🌎 Perpetua is operating in an incredible market with nearly unlimited growth potential. Our team in Toronto has grown to over 250 in the last two years. We have global offices in London, Berlin, São Paulo, Tokyo and Shanghai.
💜 Full benefits and health insurance coverage from day one
🧠 Learning and Development policy
🌴 Flexible vacation policy
🏢 A very well-located office in the heart of Tokyo
👋 Here at Perpetua one of our values is “have presence”, all of our Japan roles are currently on site.
🥤 Unlimited beverages in the office
🌿 Learn more about us here: Life at Perpetua
The Interview Process:
Every role starts the same, an introductory call with someone from Perpetua. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.
Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.
Accommodation at Perpetua
At Perpetua, we are dedicated to pursuing and hiring a diverse workforce with varied experiences, perspectives and opinions. We believe diversity helps our team perform better and enables us to build an outstanding product for our customers. We are an equal opportunity employer and are committed to working with applicants requesting accommodation at any stage of the hiring process.