Brand Marketing Manager

Job Description

• Our team based in Tokyo is seeking a dynamic and results-oriented Brand Marketing Manager to join our growing team. The ideal candidate is passionate and knowledgeable in a wide range of topical local pop culture, and has a strong background in digital marketing, brand partnerships, and a proven track record of executing innovative marketing campaigns to build awareness and conversion. This role requires a strategic thinker who can manage multiple campaigns across various digital and brand channels. Reporting will be to the Country Director, and working with regional and global teams.

Responsibilities

• Strategy Development: Develop and implement comprehensive marketing strategies with country director to achieve business objectives, including onboarding partnerships, customer acquisition, engagement, and retention.
• Community Development: introduce and manager partnerships, seeding strategies and communities to drive content and engagement with cultural tastemakers and drivers.
• Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple channels (e.g., Google Ads, Facebook Ads, Instagram, email (Klaviyo), programmatic advertising).
• Analytics & Reporting: Monitor, analyze, and report on key performance metrics to assess campaign effectiveness and ROI. Provide actionable insights and recommendations for continuous improvement.
• Budget Management: Manage and allocate budgets effectively to maximize ROI and meet business goals. Track and report on budget spend and campaign performance.
• Collaboration: Work closely with cross-functional teams, including content, design, product, and sales, to ensure cohesive and integrated marketing efforts.
• SEO & SEM: Oversee and optimize search engine marketing (SEM) and search engine optimization (SEO) strategies to improve organic and paid search performance.

Qualifications

• Education: Bachelor’s degree preferred in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 5 years of experience in performance marketing, digital marketing, or a related role.
• Technical Skills: Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and other relevant tools.
• Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable strategies.
• Communication: Excellent verbal and written communication skills in Japanese. Business-level English comprehension a plus. Ability to present data and insights clearly and effectively to various stakeholders.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Creative Thinking: Ability to think creatively and innovatively to drive campaign success.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs.

About the Company

Launched in 2014 by former philosophy professor David Barnett PopSockets is a global digital- lifestyle company that sells empowering, fun and expressive products that help people phone better PopSockets has sold over 260 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of phone cases, wallets, mounts and accessories.

Our mission is to become an eternal positivity machine--an enduring global brand that makes an increasingly positive impact on the health and happiness of the planet. Impact initiatives to date include a commitment to be Climate Neutral in 2022, our Poptivism Platform and ChangeUp partnership that have resulted in over $4 million in donations to over 400 non-profits, low- friction recycling programs with TerraCycle, use of 99% recyclable and FSC certified packaging, Fair Labor Association affiliate status with pursuit of accreditation underway, and adoption of an animal-free policy with respect to products and corporate sponsored meals.

In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.