Job Description
Role: Public Relations
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Responsibilities
This role is to plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with the key stakeholders. Also this role is to lead Corporate PR activities by working closely with Global team as well as Japan leadership team.
This includes:
- Implement seasonal Marketing initiatives within the country for the category
- Develop relations with Media and key influencers for the category
- Manage and implement the local PR calendar for the category
- Manage and implement the local Corporate PR activities
Task 1: Develop and implement PR plans to budget aligned with other marketing functions to optimize brand exposure to consumer for the performance category. Manage and implement PR calendar for the category. Align programs as set by regional priority product style and identify local key product styles that require PR support and how this will be executed.
Task 2: Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required. Ensure high content quality by maintain brand voice through tone and manner and adhering to video and photo capture standards.
Task 3: Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories. Task 4: Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category. Build relations and connect with key influencers that are relevant to the category.
Task 5: Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks etc
Task 6: Manager Coproate PR acticities including media relations, news letters. Closely working with global communication team to understand global direction and to be provided their support for local PR communication.
Qualifications
Education: Bachelor's degree
Professional: Functional: 3 - 5 years experiences in PR or Advertising agency Language Skills: Native level Japanese / Business level in English
Industry: Sports / Retail / Fashion consumer brands, agency experience is a plus Leadership: plus
Competencies: Creativity & Innovation
Initiative
Media Relations Open Communication/Listening Influencer Relations
Planning & Organizing
Functional Skills: Copy Writing / Media Relations / Influencer Relations
About the Company
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.
PUMA supports over 20,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.