Job Description
SailPoint is looking for an International Digital Marketing Manager to lead our expanding global web presence. Reporting to the Senior Director of Digital Marketing, you will work with the global digital marketing team, regional marketing and sales teams around the globe, and key agency partners as you optimize the country websites in our key markets. The ideal candidate is from a fast-growth software company or digital marketing agency, with extensive hands-on experience in developing and implementing web-based marketing strategy to promote our brand, attract visitors and potential leads, and generate pipeline.
Responsibilities
- Plan and implement web-based marketing strategies and campaigns via our global websites to engage, educate and convert our target audiences
- Own the strategy, roadmap, and execution of the country websites to deliver modern B2B enterprise prospect and customer journeys
- Collaborate with web development, user experience, and design teams; provide guidance on marketing-related aspects of our global web presence
- Work closely with regional marketing teams globally in planning and execution of integrated programs and initiatives
- Coordinate with other marketing team members to ensure active promotions and campaigns are represented on the websites
- Build a global program for international websites that optimizes for impact while delivering at scale
- Engage with corporate paid media team to ensure international paid and website programs are aligned and reinforcing each other
- Define and track international digital KPI so we can monitor and understand the trends and impact our international digital programs are having against marketing goals
- Collaborate with corporate and agency resources to monitor and improve search engine optimization (SEO) results for the company’s international websites
- Maintain current knowledge of trends and developments in digital marketing
Qualifications
- A strategic thinker as well as a hands-on executer who embraces innovations
- 5+ years' experience in digital marketing and web development
- Experience in developing and implementing international websites
- Experience with Google Analytics (or other analytics platform) and site optimization tools and using data to drive continuous improvement
- Understands and has experience with development, user experience, testing, and optimization digital functions
- Ability to meet deadlines, handle multiple tasks, pay attention to detail, and can work in a fast-paced environment
- Excellent written and verbal English communication skills, stakeholder management skills and presentation skills
Preferred Requirements
- Experience focused on international digital programs, particularly multi-language websites
- Project or program management experience
- Basic familiarity in a marketing automation platform (Marketo) and sales database (SFDC)
- Ability to communicate in languages in addition to English
- Multi-cultural and cross-regional experience
About the Company
SailPoint is the leader in identity security for the modern enterprise. Harnessing the power of AI and machine learning, SailPoint automates the management and control of access, delivering only the required access to the right identities and technology resources at the right time. Our sophisticated identity platform seamlessly integrates with existing systems and workflows, providing the singular view into all identities and their access. We meet customers where they are with an intelligent identity solution that matches the scale, velocity, and environmental needs of the modern enterprise. SailPoint empowers the most complex enterprises worldwide to build a security foundation grounded in identity security.
SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.