Jobs / Marketing Director
Jobs at ServiceNow

Marketing Director

ServiceNow Tokyo
EN: fluent
JP: fluent
Employment Type
Full time


What you get to do in this role:

  • You will create, oversee and execute a fully integrated go-to-market plan to include demand generation programs, brand awareness and thought leadership campaigns tailored toward the Japan market.
  • You will partner with Japan Sales leaders to review strategies and discuss initiatives that align to the revenue goals.
  • Collaborate with cross-functional teams to create relative content which will be used for demand generation, thought leadership programs and ServiceNow website/assets.
  • Budget management is key to this position. You will manage annual Japan marketing budget, report forecast and spend on a monthly/quarterly basis
  • Research, select and manage programs relevant for the ServiceNow Japan sales team and our identified key markets.
  • You will work closely with your Japan Field Marketing team to build and execute strategic marketing programs that are aligned to meet or overachieve sales targets.
  • You will collaborate with the Account Based Marketing (ABM) team to create a successful ABM journey for our key Japan customers.


To be successful in this role you have:

  • Must be fluent in both Japanese and English
  • Must be already authorized to work in Japan
  • Bachelor’s degree and 15+ years of overall experience with 10+ in high tech marketing.
  • Experience and proven success in recruiting, coaching and managing high performing marketing teams.
  • Ability to build and drive marketing strategy in conjunction with Product Marketing, Campaigns and ABM to effectively Go-To-Market
  • Prescriptive communicator who is accustomed to delivering information to a mature sales and marketing and customer base.
  • Ability to think and plan strategically in a fast-paced, high-growth environment with a focus toward execution within firm deadlines
  • Data driven, experience with analytics using CRM and/or marketing automation software
  • Experience working with customers, system integrator and public sector channel partners
  • Creative problem-solving, resourceful execution, and high attention to detail.

About the Company

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.