Job Description
ELIXIR from "elixir" in French is born in 1983 with the wish to be a "miracle drop" that maximizes the beauty of each individual's skin, regardless of age.
Since then, we has constantly evolved along with collagen science to fit the values and lifestyles over time, and we keep the No. 1 skincare brand in Japan.
ELIXIR is an important brand positioned as a premium brand that Shiseido should focus on in the medium to long term.
We want to be an Assistant Brand Manager to lead marketing strategy planning and key asset development for China and other Asian markets in the head quarter of ELIXIR, Shiseido's leading global skincare brand from Japan.
This is a key position supporting ELIXIR's growth in China and Asia.
You will be able to formulate from scratch the perception flow in brand equity development, strategy, and communication, as well as the key assets that emhance this flow.
From the perspective of value development unique to the brand holder, you will be involved in business management on a global scale across markets as we expand our markets, especially in Asia.
As the Team leader/Core member, achieves goals/KPIs of group/area by driving activities of the team and working with senior-level staff
Responsibilities
- Lead the development of Branding / Marketing strategy for China and Asia
- Develop marketing plans (product lineup for China and Asia, product concept, IMC plan/perception flow, marketing calendar for China and Asia, pricing, and in-store merchandising) to achieve goals in line with business management (pricing, supply, and financial) and brand and region strategies for the assigned region Develop marketing plan (product lineup for China/Asia, product concept, IMC plan/perception flow, marketing calendar for China/Asia, pricing, in-store merchandising)
- Lead the development of key assets (including digital assets such as TV commercials, celebrity KVs, product KVs, technical communication movies, and VMD design) for the China/Asia region
- Develop a creative brief in line with the perception flow. Lead agencies and related departments to develop creative assets for the each regions leveraging global assets.
- Provide advice and expertise to support activity planning and DX for China and Asia Region
- Monitor the execution of the China/Asia Region's Activity Plans, meeting guidelines and KPI achievement, and develop and implement improvement measures in collaboration with the Regions.
Qualifications
1. At least 3 years of marketing experience in a global environment
2. Japanese Language And Global Communication Skills
- Business level Japanese & English language skills and communication skill and leadership in a global environment.
3. Nice to have：Overseas marketing experience
About the Company
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.
Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.
For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.
As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.