Job Description
Skechers is the leading shoe brand in Japan and major advertiser, using a mix of various media and tactics. Thus, the candidate will require having a broad range and years of marketing/advertising experience and proficient in managing a large budget and outside resources.
The position requires fluency in Japanese and English, as you will closely work with the US headquarters where there is an in-house advertising/creative team.
Overall Mission
- To build and enhance Skechers Brand Awareness and Credibility amongｓｔ Japanese consumers
- Identify and Utilize a range and proper mix of marketing activities that will properly and efficiently build the Skechers brand, products, and technologies.
Responsibilities
- Manage all Brand asset (Creative work /Local adaptation with Global and Local Assets) with understanding of global creative direction and local requirement
- Work close with US Brand asset/creative team (weekly basis)
- Create local Digital/SNS asset (Still shots /Movie) with key product stories
- Utilize latest digital Marketing platform to deliver our brand and message appropriate target
- Manage global and local marketing assets (i.e, TV adaptation, Translation, Retouching )
- Manage all Marketing creative asset for BTL (Shop in shop design / all POP’s for store)
- Manage all creative work request to Skechers USA creative team (Work Orders)
- Manage all creative work for Local Key Accounts
- Support Skechers Japan Marketing team beyond his/her responsibility
Qualifications
- Be responsible for handling major company marketing initiatives that may be a product range(s) and/or product technology(s)
- Good understanding and experience across a broad spectrum in marketing i.e. Advertising, Media Planning & Buying, Local Major Celebs/Athlete Contracts, Events (B2C & B2B), Publicity, Product Placements, In-store Presence/Materials, and B2C & B2B Promotions and B2B Training/Education.
- Advertising experience in TV, Print, Digital, Radio, and Outdoor,
- Proficiency in articulating brand/product positioning and in writing creative briefs.
- Well experienced to assess and evaluate creative
- Understanding of and experience in consumer research
- Ability and experience in leading and managing external resources/agencies: i.e. ad agency, media buying agency, PR agency, Sales Promotion agency, and Celeb casting agency and Product Placement Agencies.
- Possesses a creative mind and loves challenging the status quo, yet understands and keeps relevant to the brand/products.
- Strong passion and love for wanting to create something new, different, impactful and talked-about.
About the Company
Skechers has spent nearly 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.