Job Description
We're looking for a Growth Marketing Strategist to join the Square Japan Marketing team. You will build a strategic vision, set the agenda and ensure strength of plans to achieve short-term and long-term results and manage campaigns using owned, earned and paid channels including digital, editorial, social, web, events and sponsorships. You'll partner with the global marketing team and Japan cross functional teams to drive initiatives tailored to the Japan market, and will analyze and optimize campaigns. You will report to the Growth Marketing Manager in Japan and can be based in our Tokyo office, work remotely from home, or a mix of both.
Responsibilities
- Oversee Square Japan's growth marketing initiatives and goals, including tactical planning, forecasting and campaign performance reviews.
- Collaborate closely with channel specialists based in US to execute the evergreen, seasonal and product launch campaigns
- Explore and create new methods of acquiring our target customers through both online and offline communication.
- Develop understanding of customer mindsets and behaviors via qualitative/quantitative research and translate those insights into executable strategies.
- Create a sustainable pipeline for the sales team to consistently deliver the leads from the evergreen and seasonal campaigns.
- Work with cross functional teams to continuously run a series of optimization tests for better acquisition efficiency.
- Manage Square Japan's growth marketing budget, including oversight of existing spend, business cases for incremental spend and reporting on the impact of investment.
Qualifications
Must Have
- 3-5 years of experience in strategy planning and execution for performance/digital marketing.
- The ability to work with Japan-based customers in Japanese (Native/Fluent Level), and global Square colleagues in English (Fluent Level). In English, you should be able to communicate (both writing and speaking) fluently with native English speakers about your area of expertise.
- Experience in managing campaigns in paid search ads, display/social media ads and mobile ads. Management should include the budget allocation, campaign optimization and reporting.
- Experience in landing page optimization by utilizing the tools like Optimizely and Amplitude.
- Project management skills and the ability to manage multiple projects at different stages of development with different stakeholders.
- Experience in managing a media agency or working with the clients as an media agency worker
- Experience in a fast-paced environment such as start-up companies or satellite offices for global companies.
Nice-to-Have
- Experience in B2B marketing, with exposure to business owners
- Experience in creating the Go-To-Market strategy in Japan for a global company
- A basic understanding in SEO (Search Engine Optimization) and affiliate marketing
- Experience in tech or fintech industry
- A basic understanding of the implementation of conversion pixels and tags. Experience in tag management tools such as Tealium and Google Tag Manager would be a huge plus
About the Company
Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.
Today, we're a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.
There is a massive opportunity in front of us. We're building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.
Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Perks
We want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources