Brand Manager

Job Description

• The role of this position is to lead brand marketing for Georgia Brand. The position is responsible for managing some GA initiatives and demonstrating the next level of marketing capability toward other marketing-related teams.
• Key responsibilities include brand business diagnosis (consumer-centric, as well as channels, competition, packages, customers, and trends), strategy development, new product development, and marketing calendar development, including coordination and execution of key marketing initiatives in collaboration with internal business stakeholders (Bottling partners and agencies).
• This role is also responsible for coordinating and leading large and complex cross-functional teams across the Coca-Cola Japan & Korea OU.

Responsibilities

• Develop growth strategy and business plan of Georgia brand/ products – Assessment of business growth opportunities leveraging consumer insights, idea generation, and business case development.
• Develop future product pipeline to contribute to growing revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Knowledge & Insights, Design, Finance, Legal, and Commercialization.
• Execute the planned annual business plan.
• Develop commercial plans by closely working with related functions, such as franchise operations, channel teams, and Bottling partners.
• Day-to-day brand situation analysis and presentation material development.

Qualifications

• Strong passion and responsibility to deliver results.
• Innovative and breakthrough mindset.
• Skills to analyze complex market and consumer environments and form own recommendations.
• Strong project management and interpersonal skills.
• Good leadership and communication skills to involve many stakeholders internally and externally.
• Collaboration, teamwork, positive belief, and a sense of responsibility.

About the Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.