Director, Digital Platforms, IMX Digital

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Job Description

This role is responsible for leveraging owned digital platforms to support weekly+ consumer growth, orchestrate end-to-end consumer digital experience such as OneXP and Coke ON and drive its operational excellence. This role needs to collaborate with cross-functional teams including Marketing Categories, IMX E2E, StudioX and other internal or external brand development teams, to ensure seamless integration of digital solutions and achieve the company's digital objectives and contribute JKOU business objectives.

Responsibilities

• Define and execute the digital strategy aligned with business goals and industry trends. Identify opportunities to streamline processes, enhance customer experiences, and drive operational efficiencies through digital initiatives.
• Champion a customer-centric approach by analyzing consumer behavior and feedback to identify pain points and opportunities for improving digital processes and interactions.
• Work as a hub to support day-to-day operations of OneXP and Coke ON with external digital agencies and internal stakeholders.
• Support Content/IMX team for digital content development as a subject matter expert
• Consult internal marketing team with the consistent expertise in line with TCCC global digital strategy & perspectives.
• Work closely with various departments to understand their digital needs and challenges and develop solutions to address them. Foster strong relationships with key stakeholders to ensure successful adoption of digital tools and processes.
• Manage the end-to-end digital initiatives budget, ensuring efficient allocation of resources for projects, and providing financial oversight to ensure projects are executed within budget. Establish OKRs and metrics to assess the effectiveness of digital initiatives.
• Drive change management efforts to ensure smooth adoption of new digital processes and tools across the organization. Develop training programs and resources to enhance overall marketing teams’ digital capabilities.

Qualifications

• Passion for consumer-centered digital product design and a desire to advocate for the best consumer experience.
• Minimum of 10-15 years proven experience as a Digital Transformation, Digital Operation, Digital Production or similar leadership role.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, coordinate dependencies and manage risks in complex environments.
• Strategic mindset with the ability to translate business objectives into actionable digital strategies.
• Deep understanding of user experience design, digital technologies, data analytics, and their applications in business growth and operational contexts.

Skills

Videography; Social Media; Marketing Campaigns; Programmatic (Inactive); Paid Search Marketing; Creativity (Inactive); Marketing Strategies; Waterfall Model; Digital Media; Microsoft Office; Search Engine Optimization (SEO); Group Problem Solving; Communication; Google Analytics; Search Engine Marketing (SEM); Digital Signage; Teamwork; Negotiation; Connections Planning; Agency Management

About the Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.