Job Description
We are looking for a Creative Ops Market Lead to join the Creative Product and Operations team in Japan to manage all resources, including key go-to-market and partner operations for our creative products.
Responsibilities
- Build and grow all function resources to enable
- Build operational SOPs tailored to allow for efficient scaling of creative product offerings
- Accountable for the full go-to-market strategy and execution for creative products to internal and external stakeholders.
- Responsible for weekly/biweekly senior management reporting including market GM and regional department lead
- Responsible for the onboarding and training of advertisers, fostering client engagement and empowerment. Assist in pitching products/solutions to clients and engage in client discussions.
- Partner closely with the Global Business Solutions team to understand and address advertiser business' requirements through the right creative products.
- Deliver operational support at the campaign execution level, guaranteeing a smooth and trouble-free process.
- Gather preliminary market insights and qualified product feedback to inform product strategy and improvement.
- Strong operational rigour ensuring team trackers and documents consistently updated and well-maintained.
- Collaborate with external partners and agencies to create, refine, and develop strategies for content that simplifies and enhances marketing efforts on TikTok.
- Maintain direct and ongoing relationships with partners from Japanese creative/creator agencies, managing onboarding, contracts, invoicing, and addressing business, technical, or policy issues while advocating for our ecosystem internally.
- Identify, cultivate, and grow relationships with top partners in Japan, ensuring they are delivering on our program goals, tracked and measured for success based on very strict performance metrics.
- Drive partner adoption of our creative products and provide continued education for driving product adoption across the ecosystem.
- Based in Tokyo and able to return to the office.
Qualifications
Minimum Qualifications
- 5+ years of work experience in product operations role, or other operational roles in advertising/creatives.
- Deep understanding of the digital, social media and creator/influencer landscape in Japan, including cultural nuances, trends, and consumer behavior.
- Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
- Analytical, data sensitive & goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
- Great communicator & team-worker. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
- Fluency in English and Japanese is required.
Preferred Qualifications
- Deep understanding of the digital, social media and creator/influencer landscape in Japan, including cultural nuances, trends, and consumer behavior.
- Background in advertising creative or management tech platforms, agencies, or advertisers.
- Experience in engaging and presenting to audiences at various levels of seniority, both internally and externally.
About the Company
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
Creativity is the soul of advertising. The Global Monetization Product & Technology team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other third parties in the ecosystem to create and deliver the best engaging creative experiences to end users.
We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology revolution in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem. We are looking for experienced Market Lead, specializing in product marketing and operations who will be responsible for leading the Japan Creative Ops unit, including operational support throughout the product development lifecycle and ensuring success across key products and business initiatives.