Job Description
We are seeking a dynamic and experienced Senior Marketing Director to join our team at Trip.com. As the Senior Marketing Director, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role requires a proven track record in leading successful marketing teams, a deep understanding of the travel industry, and a passion for creating innovative marketing campaigns.
Responsibilities
Develop and Implement Marketing Strategy:
- Collaborate with cross-functional teams to define marketing objectives and develop comprehensive marketing strategies aligned with business goals.
- Drive the development and execution of integrated marketing campaigns across various channels, including digital, social media, content marketing, and traditional media.
Brand Management:
- Oversee the development and maintenance of the Trip.com brand, ensuring consistency across all marketing materials and touchpoints.
- Work to enhance brand positioning and awareness globally through strategic partnerships, sponsorships, and other brand-building initiatives.
Customer Acquisition and Retention:
- Lead efforts to acquire new customers through targeted and data-driven marketing campaigns.
- Implement strategies to enhance customer loyalty, satisfaction, and retention through personalized and engaging marketing programs.
Team Leadership and Development:
- Build and lead a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative and innovative work environment.
- Encourage professional development and skill enhancement within the marketing team.
- Provide guidance and support to the team, and ensure each function can perform to their best level so to collaboratively boost Japan market growth.
Data Analysis and Reporting:
- Utilize data analytics and market research to measure campaign effectiveness, identify opportunities, and make data-driven decisions.
- Regularly report on key performance indicators, marketing metrics, and overall campaign success to senior leadership.
- Monitor and report on overall Japan performance with HQ, and identify areas for improvement.
- Stay up-to-date with industry trends and developments, and ensure that the company remains at the forefront of offshore technology and innovation.
Budget Management:
- Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI.
- Monitor expenses and adjust strategies as needed to achieve marketing objectives within budget constraints.
Qualifications
- Proven experience (8+ years) in marketing, with a
- Strong leadership and team management skills, with a demonstrated ability to lead and inspire cross-functional teams.
- In-depth knowledge of digital marketing, social media, content creation, and traditional marketing channels.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision- making.
- Exceptional communication and interpersonal skills.
- Native-level Japanese and business communication level (or above)English is a must.
- Comfortable to travel at a moderate level
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
About the Company
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.