Marketing Media Planning Manager

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Job Description

The purpose of the Media Manager Role is it is about planning effective and efficient media and buying it cost-effectively to accelerate your business.

It is necessary to understand each brand's consumer journey and make the optimal media selection for each touchpoint.

Media here includes digital media including SNS, traditional media including TV, and digital performance media that contribute to EC traffic and conversion.

Responsible for creating media briefs for media agencies based on brand strategy and product launch strategy, implementing briefs, and progressing planning in a timely manner. She/he will also be responsible for leading communication strategy planning and ensuring that the brand and product story reaches consumers at all touchpoints. He/she will be responsible for implementing addressable media strategies

She/he will be in charge of media for all brands operating in Japan. Therefore, she/he must have a deep understanding of each brand's consumer and media insights.

She/he must review and report on media performance in a timely manner for each campaign. It is necessary to take action to quickly apply the knowledge gained from this to subsequent plans.

Especially for EC performance media, she/he needs the insight and agility to check progress with media agencies on a daily basis and quickly implement efficiency corrections as needed.

She/he is also responsible for managing and reporting on the management of the media budget with her/his superiors.

Also, she/he will also lead and manage the development of digital content and digital campaigns in collaboration with the Brand Contents team. In doing so, she/he will make maximum use of his media knowledge to achieve effective output for target consumers.

Responsibilities

General Duties and Responsibilities

Triumph is a world leader in Intimate Apparel. Across Japan, Triumph is a key supplier to GMS, Department Stores, Retail stores, outlet stores and eCommerce, and has growing DTC strategy.

What she/he will be doing

• The Media Manager accelerates business and contributes to improving brand image by providing optimal media plans and buying for target consumers based on the latest media information.
• Obtain the latest media information, both online and offline, and provide information to the team and other members as necessary.
• Lead the media performance review and report with timely manner
• Lead the planning and execution of effective digital content and digital campaigns at touch points in accordance with the consumer journey defined by the Brand Content team based on the brand or product launch strategy.
• Lead the digital contents or campaign review and report with timely manner
• Jointly establish and foster a collaborative, inspiring and energetic leadership style that promotes initiative and entrepreneurial thinking
• Create and maintain powerful cross-functional relationships with Brand Team and Consumer Engagement teams (Digital Marketing and Membership Program Management) allowing for a collaborative approach to the execution of the Marketing Plans and a joint accountability to central plan
• Support an annual budget planning process
• Support for medium- to long-term marketing planning
• Fully manage the media budget in each Brand and EC performance media

Measures of success / KPI

The Media Manager will be measured on his/her ability to:

• Develop and implement strong media marketing and growth strategies that yield the desired outcomes/ROI
• Media performance; CTR, conversion, ROAS, EC traffic
• Store traffic
• Market share
• Brand equity score; brand awareness and 1^st mention

Qualifications

• 5-7 years+ experience of succefully handling Media Planning & Buying especially for TV Commercial & other forms of Paid Media (Online & Offline) in Japan market.
• Proven track record in managing & directing Advertising Agency partners.
• Extensive consumer and competitor understanding
• 3 years+ team management/leadership experience in a large market.
• Media planning experience: both offline and online
• Experience with media strategies & campaign concept development, and media setting KPIs and tracking ROIs.
• Experience managing a media agency
• Cross Functional expertise and leadership to make alignment
• Solid marketing experience, background in working at both HQ and Country level is preferred. Additional product management experience is a plus.
• Advertising agency or media agency experience is a bonus
• Experience in beauty / innerwear/ apparel business is a bonus
• Strategic thinking and commercial minds
• Strong people management and development skills
• Proven ability to lead complex and multi-functional teams
• Project management skillset
• High drive + result orientated
• Educated to degree level +
• Fluent business language skills in Japanese and English (JLPT N1 minimum)

About the Company

Triumph Group is one of the world´s leading intimate apparel companies, has been around for over 135 years, becoming larger and more international by the decade. Such a long period of success is only possible with a keen sense for fashion and excellent insights into the desires and needs of our consumers.

Beautiful designs, advanced textile engineering and unparalleled innovative power have always been achieved with an experienced and motivated community of employees around the world – they are the true “Makers of Lingerie”. Therefore, we continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families.

We are also proud as a European company to have become a market leader in Asia very early on and to be a market leader in countries like Japan, China and Singapore as well as an employer that people aspire to work for.

As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s staff. In the last years, we have had a specific and successful drive to increase the number of women in management.

We offer:

You will never walk alone

As a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors are respect and value for our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.

Make a Difference, together

The future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.

Putting People at the center

At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy

We continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.

Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.