Product Marketing Manager (B2B)

Responsibilities

• Understand the local needs of two different stakeholders: corporate enterprises and web design agencies - identifying why they use the product, where the product fails them, and what is the value of using Wix for them
• Create sales collateral and promotional materials that help the sales team effectively communicate Wix's values to potential customers and web design agencies
• Determine effective event marketing opportunities for engaging your target audience, and design a promotional campaign tailored to these specific touchpoints
• Build and nurture relationships with web design agencies by managing online social community spaces
• Monitor and optimize marketing performance, such as promotions, landing page traffic, and lead generation efforts
• Research and network with potential B2B partners that align with our marketing objectives and target audience
• Collaborate with external stakeholders to create and execute co-marketing campaigns, leveraging each party's strengths and resources for mutual benefit

Qualifications

• A Growth-minded marketer with 3-5 years of experience in B2B marketing roles
• Proven track record in event and partnership marketing
• Knowledge of SEO, social media, email or content marketing
• A smart relationship-builder
• Eager to understand the unique needs of design agencies and companies in Japan. You excel as a strategic marketing planner, specializing in event marketing and partnership marketing initiatives

About the Company

Our powerful technology allows everyone to get online with a personalized, professional web presence. Whether it’s your first time creating or you’re a long time expert, you’ll find the features and solutions you need to build a professional website with total creative freedom.

Our global user base, open SDK, and unparalleled design capabilities create a unique ecosystem. Partners, developers, web designers, and other online professionals can effectively market their apps and services to millions through Wix.