Head / Manager of New Verticals and Partnership Marketing

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Job Description

The Head of Regional NV and Partnership Marketing is a strategic role focused on building and enhancing relationships with retail merchants and other 3rd parties across the region. Reporting to the Head of Marketing Japan, this individual will lead initiatives to partner with retail merchants and various 3rd parties, develop co-marketing campaigns, and leverage these partnerships to drive platform growth.

One of the greatest growth levers for Wolt is the collaboration with our partners. Working together with local retailers and regional/global retail brands will be a key way for us to enable growth for both ourselves and our partners. This role involves honing that functional expertise and deploying it across the countries within the region.

Responsibilities

• Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives for initiatives related to New Verticals - and other partnerships
• Identify and secure new retail merchants or other 3rd party marketing partnerships, while nurturing existing relationships from a marketing perspective, together with our commercial teams.
• Ensure a balanced view between all retail partners including third party and first party vendors (Wolt Market) as well as 3rd party partnerships (e.g CPGs, Payment providers etc.).
• Drive meetings with bigger accounts, be a thought leader for other local teams.
• Design and execute joint marketing campaigns with retail merchant partners,FMCG brands and other 3rd parties to increase visibility and drive mutual growth.
• Coordinate with internal teams to align partnership marketing strategies with overall business objectives.
• Develop and maintain strong relationships with key stakeholders at nationwide retail partners as well as third party partners.
• Oversee the creation of marketing materials and promotional content tailored for retail merchants and other 3rd party partners.
• Collaborate with the marketing team and media agencies to create advertising content, including digital ads, social media promotions, and email marketing.
• Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.
• Use data-based insights to optimize marketing strategies and improve return on investment (ROI).

Qualifications

Our humble expectations

• 4+ years of marketing experience
• Strong B2C marketing and strategic partnership expertise
• Demonstrated leadership and team management skills
• Proficiency in digital marketing and analytics
• Effective communication and presentation abilities
• Fluent in Japanese & English
• Strategic thinking and results-oriented mindset

About the Company 

Wolt is a Helsinki-based technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to you. Wolt’s mission is to make cities better places for customers, merchants and couriers alike. Wolt’s local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand.

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.

You will fit into a truly diverse team across 23 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.

What you’ll get by joining us:

Opportunity to be part of building something exceptional, in an international environment
Lots of learning and growth in a globally scaling tech company.

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

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