Senior Digital Marketing Specialist, Fashion Division

Job Description

YOOX are now seeking a skilled and talented Senior Marketing Specialist to manage and run our regional performance marketing in Japan, for both both YOOX Japan www.yoox.com/jp and THE OUTNET Japan www.theoutnet.com/ja-jp. You will play a critical role to adopt the global strategy to the local needs by identifying the local challenges and opportunities and building new ways to engage and grow our customers.

Location: Japan

Reporting into: APAC Affiliate Marketing Manager in HK

Dot reporting into : Head of Site Trading Japan

Responsibilities

• Proactively optimize campaign performance to achieve targets: grow sales and acquire new customers
• Directly manage channels such as Search Engine Marketing, Display Ads, Retargeting, Affiliates, and Social
• Actively develop new growth opportunities with an analytical approach: execute tests, collect and analyse data, identify trends and insights.
• Investigate and propose opportunities for campaign automation and other advanced techniques, collaborating with headquarters and external agencies.
• Support the Marketing Manager to develop and execute weekly, monthly, quarterly action plans and report results

Qualifications

• At least 5 years of performance marketing experience, with a strong preference for hands-on operational expertise with multiple online advertising platforms (Google Adwords, Google Search Ads 360, Yahoo, Criteo, Linkshare, Facebook, LINE, Affiliate, etc.)
• Deep knowledge of performance marketing channels and cross-channel strategy
• A high business acumen with a strong analytical mindset
• Ability to analyse and structure data, and turn data into insights and actions
• Financial excellence through budget management and PO process, working closely with Finance partners, ensuring we deliver on budget and pay vendors on time.
• Advanced Google Analytics and Microsoft Excel skills
• A can-do attitude and willingness to manage multiple projects
• A hard-working and motivated self-starter, striving to improve your skills to add value to the team
• Strong communication skills including native level Japanese and fluent spoken and written in English

Preferred Qualifications

• In-house Performance Marketing experience at a retailer (especially apparel or luxury) is preferred
• Prior experience managing multiple agencies, partners and vendors (or many in-house stakeholders)
• Experience managing large Performance Marketing budgets

About the Company

Established in 2000, YOOX is the world’s leading online store for fashion, design and art that lasts a lifetime and beyond. For those who love the thrill of the find, YOOX inspires men and women around the world to express their personal style through a wide selection of well-made yet accessible pieces to cherish season after season. These include hard-to-find clothing and accessories for men and women from the world’s most prestigious designers as well as kidswear, a unique selection of home design objects and exclusive collaborations with internationally-renowned artists.

Encouraging conscious and responsible shopping has been central to YOOX’s philosophy since it launched 20 years ago, helping customers to be kinder to the planet by investing in fashion with longevity. In 2009 the store launched YOOXYGEN – a socially and environmentally responsible destination featuring a carefully curated edit of sustainable brands.

At the forefront of innovation, YOOX has pioneered the use of artificial intelligence in fashion, launching in 2018 its own label 8 by YOOX, the first collection ever powered by AI combined with YOOX’s unique creative flair. With YOOXMIRROR, a virtual styling suite driven by AI, YOOX offers a ground-breaking customer experience, allowing users to create their own avatar and digitally try-on looks in their app.

Available in more than 100 countries with 10 languages and 7 currencies, YOOX provides a seamless shopping experience across mobile, tablet and desktop, with easy returns and multi-lingual customer care 24/7, 365 days a year. YOOX is part of YOOX NET-A-PORTER GROUP.

Besides a competitive salary, we can offer you:

• Performance bonus schemes dependant on the type of role you are in
• Our famous staff discount along with exclusive staff sales
• Standard Health Insurance, Health & Employee’s Pension Insurance
• Benefit Station
• Commutation Allowance & Overtime Allowance
• 20 days annual leave,
• 5 days sick leave with full pay
• Maternity leave with full pay, for 6 weeks before giving birth and for 8 weeks after it.
• Paternity leave with full pay for 2 weeks (10 working days)
• Flexible working
• A chance to be part of a fun and caring team that support each other

From the moment you join the YOOX NET-A-PORTER GROUP we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.

YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.